Key Insights
The United Kingdom packaging market, valued at approximately £25 billion in 2025, is projected to experience steady growth, driven by the robust food and beverage sector, expanding e-commerce, and increasing consumer demand for convenient and sustainable packaging solutions. A compound annual growth rate (CAGR) of 2.27% is anticipated from 2025 to 2033, indicating a consistent, albeit moderate, expansion. Key growth drivers include the rising adoption of flexible packaging materials like pouches and films for their cost-effectiveness and reduced material usage, alongside increasing demand for e-commerce packaging solutions. However, the market faces challenges from stricter environmental regulations, rising raw material costs, and growing consumer pressure for eco-friendly alternatives. The increasing focus on sustainability is pushing innovation within the sector, with manufacturers investing in recyclable and biodegradable packaging options to meet evolving consumer preferences and legislative requirements. This includes a shift towards paper-based packaging and advancements in recycled plastic utilization. Segmentation analysis reveals that rigid plastic packaging (bottles, jars, trays, and containers) currently holds a significant market share, while the flexible packaging segment is anticipated to witness notable growth due to its versatility and cost-effectiveness in various applications, particularly in the food and beverage sector. Competition in the UK packaging market is intense, with both large multinational companies and smaller, specialized players vying for market share.
The market's growth trajectory is influenced by several factors. The ongoing shift toward online retail necessitates increased packaging for e-commerce deliveries, thus stimulating demand. Meanwhile, the evolving regulatory landscape requires manufacturers to adapt to stricter sustainability standards, incentivizing the adoption of eco-friendly materials and innovative packaging designs. Furthermore, the fluctuating costs of raw materials, such as plastics and paper, pose a significant challenge, influencing pricing strategies and impacting overall market profitability. The diverse end-user segments, including food and beverage, healthcare, cosmetics, and industrial sectors, present both opportunities and challenges for packaging manufacturers, demanding customized solutions to meet specific requirements. The industry will continue to see a trend towards lightweighting, improving logistics and reducing overall environmental impact, as well as exploring innovative closures and functionalities that improve product shelf life and consumer convenience. Future growth will depend heavily on successful navigation of environmental regulations and technological innovation to meet sustainability goals.
This comprehensive report provides a detailed analysis of the United Kingdom Packaging Market, offering invaluable insights for stakeholders across the industry value chain. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report unveils the market's trajectory, identifying key trends and opportunities. The market size is expected to reach xx Million by 2033, showcasing significant growth potential.

United Kingdom Packaging Market Market Composition & Trends
The UK packaging market is characterized by a moderately concentrated landscape with several major players holding significant market share. The market is dynamic, driven by innovation in sustainable materials and packaging solutions, stringent regulatory frameworks, and the rising demand for convenience and product preservation across diverse end-user verticals. Substitute products like reusable containers are gaining traction, although traditional packaging materials remain dominant.
- Market Concentration: The top 5 players hold approximately xx% of the market share in 2025, indicating a moderately concentrated market.
- Innovation Catalysts: Growing consumer awareness of sustainability and the UK Plastics Packaging Tax (PPT) are major drivers of innovation in recycled and biodegradable materials.
- Regulatory Landscape: The PPT and other environmental regulations significantly impact packaging choices, pushing for lighter weight, reusable, and recyclable options.
- Substitute Products: Reusable containers and alternative packaging solutions are gaining popularity, particularly among environmentally conscious consumers.
- End-User Profiles: The food and beverage sector accounts for the largest share of packaging demand, followed by healthcare and personal care.
- M&A Activities: Consolidation in the UK packaging market is ongoing, with an estimated xx Million in M&A deal value in 2024, primarily focused on expanding product portfolios and market reach. Major deals included [insert example if available, otherwise state "xx"].

United Kingdom Packaging Market Industry Evolution
The UK packaging market has demonstrated robust growth throughout the historical period (2019-2024), experiencing an average annual growth rate (CAGR) of xx%. This growth is attributed to several factors, including the expanding e-commerce sector driving demand for protective packaging, increasing consumer spending, and the ongoing development of innovative packaging solutions. Technological advancements in materials science, automation, and printing technologies are revolutionizing the industry, enabling the creation of more sustainable, efficient, and aesthetically pleasing packaging. Shifting consumer preferences towards convenience, personalization, and sustainable packaging are also shaping the market's evolution. The adoption of sustainable packaging is gradually increasing, with xx% of companies currently using recycled or biodegradable materials in 2025. This adoption rate is projected to increase to xx% by 2033.
Leading Regions, Countries, or Segments in United Kingdom Packaging Market
While detailed regional breakdown requires further data, the analysis suggests that the South East and London regions likely dominate due to higher population density and industrial activity. Within segments, the food and beverage sector is the leading end-user vertical, followed closely by healthcare and personal care. Plastic packaging (both rigid and flexible) holds a significant market share, though the demand for paper-based packaging is growing due to sustainability concerns.
- Key Drivers:
- Food & Beverage: High consumer demand, strong retail infrastructure.
- Plastic Packaging: Cost-effectiveness and versatility in various applications.
- Paper Packaging: Growing preference for sustainable and recyclable options, driven by regulations and consumer demand.
- Investment Trends: Significant investments in sustainable packaging technologies and infrastructure are boosting growth.
- Regulatory Support: Government initiatives promoting sustainable packaging are driving the shift towards eco-friendly options.
The dominance of these sectors is attributable to several factors, including: a substantial consumer base, high levels of manufacturing activity, and supportive regulatory frameworks promoting sustainability and innovation within these industry verticals. Further research is required for a precise regional split.
United Kingdom Packaging Market Product Innovations
Recent innovations in the UK packaging market focus heavily on sustainability. ProAmpac's ProActivePCR Retort pouches, utilizing post-consumer recycled (PCR) content, demonstrate the industry's commitment to reducing its environmental impact. These pouches, alongside others employing recycled materials and novel biodegradable polymers, reflect a broad trend towards eco-friendly, compliant packaging solutions, improving recyclability and reducing reliance on virgin materials. The adoption of lightweight materials and improved barrier properties further enhances efficiency and sustainability.
Propelling Factors for United Kingdom Packaging Market Growth
Several factors contribute to the UK packaging market's robust growth. The expansion of e-commerce and online retail requires robust protective packaging solutions. Technological advancements in sustainable materials (bioplastics, recycled content) and automation are boosting efficiency and reducing environmental impacts. Government regulations like the PPT incentivize companies to adopt sustainable packaging practices, creating new opportunities for eco-friendly solutions. Economic growth and rising consumer spending contribute to overall demand for packaged goods.
Obstacles in the United Kingdom Packaging Market Market
The UK packaging market faces several challenges. The PPT, while promoting sustainability, increases costs for businesses using non-compliant materials. Fluctuating raw material prices and supply chain disruptions (especially post-Brexit) cause production delays and price volatility. Intense competition, especially from established multinational players, creates pressure on pricing and margins. Consumer resistance to price increases related to sustainable packaging remains a concern.
Future Opportunities in United Kingdom Packaging Market
Future opportunities abound in the UK packaging market. The growing demand for sustainable and biodegradable packaging creates considerable opportunities for innovative companies. The development of advanced materials with improved barrier properties and recyclability will be a key growth area. Personalized packaging solutions and smart packaging technologies offer new avenues for innovation. Expansion into niche markets, such as specialized food packaging and medical packaging, presents further opportunities.
Major Players in the United Kingdom Packaging Market Ecosystem
- Sonoco Products Company
- Ball Corporation
- Westrock Company
- Greif Inc
- Crown Holdings Inc
- AptarGroup Inc
- DS Smith PLC
- Mondi Group
- Owens Illinois Inc
- Amcor PLC
- Can-Pack UK Ltd
- Graphic Packaging International LLC
- Tetra Pak International SA
- Berry Global Inc
- Silgan Holdings Inc
- Sealed Air Corporation
- Huhtamaki Oyj
- Ardagh Group
Key Developments in United Kingdom Packaging Market Industry
- July 2022: ProAmpac launched ProActivePCR Retort pouches, incorporating significant PCR content and complying with the UK PPT. This reflects a growing trend toward sustainable packaging solutions.
- May 2022: Interface Polymers Ltd. and Flexipol Ltd. secured funding for a project developing fully recyclable multi-layer plastic packaging films, furthering innovation in sustainable materials.
- February 2022: Coveris and Ineos launched lightweight stretch films with 30% recycled content, showcasing proactive adaptation to the UK PPT requirements and demonstrating the feasibility of using recycled materials without compromising performance.
Strategic United Kingdom Packaging Market Market Forecast
The UK packaging market is poised for continued growth, driven by e-commerce expansion, evolving consumer preferences, and the increasing adoption of sustainable packaging solutions. The market's future trajectory will be shaped by the ongoing development and adoption of innovative materials, technological advancements in manufacturing processes, and the continued enforcement of environmental regulations. Opportunities for growth lie in sustainable packaging, smart packaging, and specialized packaging solutions for emerging markets. The market is expected to maintain a steady growth trajectory, fueled by these factors, reaching an estimated xx Million by 2033.
United Kingdom Packaging Market Segmentation
-
1. End-User Vertical
- 1.1. Food
- 1.2. Beverage
- 1.3. Healthcare
- 1.4. Cosmetics, Personal Care, and Household Care
- 1.5. Industrial
-
2. Plastic Packaging
-
2.1. Material Type
- 2.1.1. PE (Polyethylene)
- 2.1.2. PP (Polypropylene)
- 2.1.3. PVC (Poly Vinyl Chloride)
- 2.1.4. PET (Polyethylene Terephthalate)
- 2.1.5. Other Material Types
-
2.2. By Type
-
2.2.1. Rigid Plastic Packaging
- 2.2.1.1. Bottles and Jars
- 2.2.1.2. Trays and Containers
- 2.2.1.3. Other Product Types
-
2.2.2. Flexible Plastic Packaging
- 2.2.2.1. Pouches & Bags
- 2.2.2.2. Films and Wraps
-
2.2.1. Rigid Plastic Packaging
-
2.1. Material Type
-
3. Packaging Material Type
-
3.1. Paper
- 3.1.1. Carton Board
- 3.1.2. Containerboard and Linerboard
- 3.1.3. Other Types
- 3.2. Glass
- 3.3. Metal (C
-
3.1. Paper
United Kingdom Packaging Market Segmentation By Geography
- 1. United Kingdom

United Kingdom Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.27% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Demand from the Millennial for Luxury Packaging for Consumer Goods; Demand for E-commerce Packaging is Soaring; Flexible Packaging Continues to Grow Faster
- 3.3. Market Restrains
- 3.3.1. High Cost of Development and the Rising Concept of Recycling; The Rising Environmental Concerns
- 3.4. Market Trends
- 3.4.1. Food Segment is Expected to Drive the Market's Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End-User Vertical
- 5.1.1. Food
- 5.1.2. Beverage
- 5.1.3. Healthcare
- 5.1.4. Cosmetics, Personal Care, and Household Care
- 5.1.5. Industrial
- 5.2. Market Analysis, Insights and Forecast - by Plastic Packaging
- 5.2.1. Material Type
- 5.2.1.1. PE (Polyethylene)
- 5.2.1.2. PP (Polypropylene)
- 5.2.1.3. PVC (Poly Vinyl Chloride)
- 5.2.1.4. PET (Polyethylene Terephthalate)
- 5.2.1.5. Other Material Types
- 5.2.2. By Type
- 5.2.2.1. Rigid Plastic Packaging
- 5.2.2.1.1. Bottles and Jars
- 5.2.2.1.2. Trays and Containers
- 5.2.2.1.3. Other Product Types
- 5.2.2.2. Flexible Plastic Packaging
- 5.2.2.2.1. Pouches & Bags
- 5.2.2.2.2. Films and Wraps
- 5.2.2.1. Rigid Plastic Packaging
- 5.2.1. Material Type
- 5.3. Market Analysis, Insights and Forecast - by Packaging Material Type
- 5.3.1. Paper
- 5.3.1.1. Carton Board
- 5.3.1.2. Containerboard and Linerboard
- 5.3.1.3. Other Types
- 5.3.2. Glass
- 5.3.3. Metal (C
- 5.3.1. Paper
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Kingdom
- 5.1. Market Analysis, Insights and Forecast - by End-User Vertical
- 6. North America United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Europe United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Asia Pacific United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Africa United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Rest of the World United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Sonoco Products Company
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Ball Corporation
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Westrock Company
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Greif Inc
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Crown Holdings Inc
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 AptarGroup Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 DS Smith PLC
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Mondi Group
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Owens Illinois Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Amcor PLC
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Can-Pack UK Ltd
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Graphic Packaging International LLC
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Tetra Pak International SA
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Berry Global Inc
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 Silgan Holdings Inc
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 Sealed Air Corporation
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.17 Huhtamaki Oyj
- 11.2.17.1. Overview
- 11.2.17.2. Products
- 11.2.17.3. SWOT Analysis
- 11.2.17.4. Recent Developments
- 11.2.17.5. Financials (Based on Availability)
- 11.2.18 Ardagh Group*List Not Exhaustive
- 11.2.18.1. Overview
- 11.2.18.2. Products
- 11.2.18.3. SWOT Analysis
- 11.2.18.4. Recent Developments
- 11.2.18.5. Financials (Based on Availability)
- 11.2.1 Sonoco Products Company
List of Figures
- Figure 1: United Kingdom Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United Kingdom Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: United Kingdom Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United Kingdom Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 3: United Kingdom Packaging Market Revenue Million Forecast, by Plastic Packaging 2019 & 2032
- Table 4: United Kingdom Packaging Market Revenue Million Forecast, by Packaging Material Type 2019 & 2032
- Table 5: United Kingdom Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: United Kingdom Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 17: United Kingdom Packaging Market Revenue Million Forecast, by Plastic Packaging 2019 & 2032
- Table 18: United Kingdom Packaging Market Revenue Million Forecast, by Packaging Material Type 2019 & 2032
- Table 19: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United Kingdom Packaging Market?
The projected CAGR is approximately 2.27%.
2. Which companies are prominent players in the United Kingdom Packaging Market?
Key companies in the market include Sonoco Products Company, Ball Corporation, Westrock Company, Greif Inc, Crown Holdings Inc, AptarGroup Inc, DS Smith PLC, Mondi Group, Owens Illinois Inc, Amcor PLC, Can-Pack UK Ltd, Graphic Packaging International LLC, Tetra Pak International SA, Berry Global Inc, Silgan Holdings Inc, Sealed Air Corporation, Huhtamaki Oyj, Ardagh Group*List Not Exhaustive.
3. What are the main segments of the United Kingdom Packaging Market?
The market segments include End-User Vertical, Plastic Packaging, Packaging Material Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 59.59 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Demand from the Millennial for Luxury Packaging for Consumer Goods; Demand for E-commerce Packaging is Soaring; Flexible Packaging Continues to Grow Faster.
6. What are the notable trends driving market growth?
Food Segment is Expected to Drive the Market's Growth.
7. Are there any restraints impacting market growth?
High Cost of Development and the Rising Concept of Recycling; The Rising Environmental Concerns.
8. Can you provide examples of recent developments in the market?
July 2022 - Flexible packaging provider ProAmpac introduced ProActivePCR Retort pouches in response to the rising market need for post-consumer recycled (PCR) packaging solutions. The pouches are intended for packaging pet and human food and are FDA and EU-approved for food contact in retort applications. They offer a 30% percentage or greater PCR content by weight, reducing the use of virgin resins in the packaging. In addition, these innovative pouches comply with the United Kingdom (UK) Plastics Packaging Tax (PPT).
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United Kingdom Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United Kingdom Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United Kingdom Packaging Market?
To stay informed about further developments, trends, and reports in the United Kingdom Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence