Key Insights
The India packaging market, valued at $84.37 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.06% from 2025 to 2033. This surge is driven by several factors. The burgeoning food and beverage sector, coupled with a rising e-commerce penetration and increasing consumer demand for convenient and attractive packaging, are key contributors. The growth of the pharmaceutical and healthcare industries also fuels demand for specialized packaging solutions. Furthermore, a shift towards sustainable and eco-friendly packaging materials, including recyclable plastics and paper-based alternatives, is reshaping the market landscape. While regulatory changes and fluctuating raw material prices pose challenges, the overall positive outlook is underpinned by India's expanding economy and increasing consumerism.
The market segmentation reveals a diverse landscape. Corrugated boxes and folding cartons dominate the paper-based packaging segment, catering to diverse industries. Within plastic packaging, both rigid and flexible types find widespread applications, particularly in food and beverage, personal care, and industrial sectors. The regional distribution shows variations in market share across North, South, East, and West India, reflecting differences in economic activity and consumer preferences. Leading players like Uflex Limited, Polyplex Corporation Limited, and Tetra-pak India Private Limited are actively shaping the market through innovation and strategic partnerships. Future growth will likely be influenced by technological advancements in packaging materials and design, a focus on sustainable practices, and the increasing sophistication of supply chain management within the packaging industry.

India Packaging Market: A Comprehensive Report (2019-2033)
This insightful report provides a detailed analysis of the India packaging market, offering a comprehensive overview of its current state, future trajectory, and key players. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an essential resource for stakeholders seeking to understand and capitalize on the opportunities within this dynamic market. The market is expected to reach xx Million by 2033, driven by factors such as growing e-commerce, increasing consumer spending, and the adoption of innovative packaging solutions.
India Packaging Market Composition & Trends
The Indian packaging market is characterized by a moderately fragmented landscape, with several large multinational and domestic players vying for market share. Market concentration is moderate, with the top five players holding an estimated xx% market share in 2025. Innovation is a key driver, spurred by the growing demand for sustainable and convenient packaging options. The regulatory landscape is evolving, with increasing emphasis on environmental protection and food safety standards. Substitute products such as reusable containers are gaining traction, but traditional packaging materials remain dominant. End-users across diverse sectors, including food & beverage, pharmaceuticals, and cosmetics, are driving demand. M&A activity in the sector has been moderate in recent years, with deal values averaging approximately xx Million in the past five years.
- Market Share Distribution (2025): Top 5 players - xx%; Others - xx%
- M&A Deal Values (2019-2024): Average - xx Million
- Key Innovation Catalysts: Sustainability, convenience, e-commerce compatibility.
- Regulatory Focus: Environmental protection, food safety.

India Packaging Market Industry Evolution
The Indian packaging market has witnessed significant growth over the past five years (2019-2024), with a CAGR of approximately xx%. This growth is attributed to several factors, including the rise of organized retail, the expansion of the e-commerce sector, and the increasing preference for packaged goods among consumers. Technological advancements, such as the adoption of advanced materials and automation in packaging processes, have further fueled market expansion. Consumer demands are also evolving, with increased emphasis on sustainable, convenient, and attractive packaging.
The adoption rate of flexible plastic packaging has shown a particularly strong upward trend, exceeding xx% in 2024. The market is also seeing a rise in the demand for specialized packaging solutions such as tamper-evident seals and child-resistant closures, particularly within the pharmaceutical and cosmetic sectors. Growth in the food & beverage segment is closely linked to rising disposable incomes and urbanization. Technological innovations include the use of biodegradable and compostable materials, smart packaging incorporating RFID technology, and improved printing and labeling techniques.
Leading Regions, Countries, or Segments in India Packaging Market
The Food and Beverage segment is currently the dominant end-user segment in the Indian packaging market, driven by the large and growing food and beverage industry. Other significant end-user segments include pharmaceuticals, personal care, and industrial goods. Within materials, plastic packaging, specifically flexible plastic packaging, holds the largest market share, driven by its versatility, cost-effectiveness, and ease of use. Corrugated boxes and folding cartons are leading paper-based packaging types, boosted by the growth in e-commerce and the need for durable shipping solutions.
- Key Drivers (Food & Beverage Segment): Rising disposable incomes, changing dietary habits, growth of organized retail, and e-commerce.
- Key Drivers (Plastic Packaging): Cost-effectiveness, versatility, suitability for a wide range of applications.
- Key Drivers (Corrugated Boxes): Growth of e-commerce, and efficient shipping solutions.
The dominance of these segments is largely attributed to factors such as expanding consumer base, increased purchasing power, rising demand for packaged goods, and government initiatives supporting manufacturing and infrastructure development. The growth potential for these segments is substantial due to the continued economic expansion and increasing urbanization in India.
India Packaging Market Product Innovations
Recent innovations focus on sustainable and functional packaging solutions. This includes the introduction of biodegradable and compostable materials, as well as the integration of smart packaging technologies (e.g., RFID tags for tracking and authentication) and improved barrier properties to enhance product shelf life. Unique selling propositions are centered around eco-friendliness, enhanced convenience, and improved product preservation. These innovations aim to meet the rising consumer demand for sustainable practices while boosting efficiency and quality across the supply chain.
Propelling Factors for India Packaging Market Growth
The Indian packaging market is experiencing robust growth, driven primarily by technological advancements, economic expansion, and supportive government regulations. Technological developments in materials science are leading to the creation of more sustainable, efficient, and attractive packaging solutions. India's expanding economy is bolstering consumer spending and fueling demand for packaged goods. Government initiatives, like "Make in India," are further supporting domestic packaging manufacturing and enhancing the sector's overall growth trajectory.
Obstacles in the India Packaging Market Market
Despite the significant growth potential, the Indian packaging market faces several challenges. These include fluctuating raw material prices, concerns over the environmental impact of certain packaging materials, and complex regulatory compliance requirements, which can pose significant hurdles for businesses. Supply chain disruptions can also impact production efficiency and lead to delays. Intense competition amongst existing players and the entry of new competitors add to the pressure on market dynamics.
Future Opportunities in India Packaging Market
Emerging opportunities lie in sustainable packaging solutions, including biodegradable materials and reusable packaging. The growth of e-commerce is further driving demand for innovative packaging formats to enhance protection during transit. Expansion into niche segments, like luxury packaging, and the adoption of new technologies, such as smart packaging and digital printing, will present significant growth avenues for market participants.
Major Players in the India Packaging Market Ecosystem
- Polyplex Corporation Limited
- Aptar Group Inc
- Hitech Plast (Hitech Group)
- Ball India (Ball Corporation)
- Emami Paper Mills Limited (Emami Group)
- Schott Poonawalla Private Limited
- KCL Limited
- The Bag Smith
- Uflex Limited
- Trident Paper Box Industries
- Hindustan Tin Works Ltd
- OJI India Packaging Pvt Ltd
- Canpac SA
- TCPL Packaging Limited
- Tetra-pak India Private Limited
- JK Paper Ltd
- PGP Glass Private Limited (Piramal Glass)
- Agi Glaspac (HSIL Limited)
- Zenith Tins Pvt Ltd
- AI Packaging Limited
- Bag Master
- Jindal Poly Films Limited
- Megaplast India Pvt Ltd
- Asepto (Uflex Limited)
- Schoeller Allibert
- Berry Global Inc
- Westrock India
- ITC Limited
- Gerresheimer AG
Key Developments in India Packaging Market Industry
- May 2022: Huhtamaki launched a recycling plant in Maharashtra, investing USD 1.18 Million to process approximately 1600 kg of post-consumer flexible plastic waste daily, contributing to sustainable packaging practices and resource management.
- February 2023: Revlon introduced new packaging for its 'Top Speed' hair color range, specifically tailored for the Indian market, highlighting the importance of customized packaging strategies for regional markets and product branding.
Strategic India Packaging Market Market Forecast
The Indian packaging market is poised for sustained growth over the forecast period (2025-2033), driven by factors such as rising disposable incomes, the growth of e-commerce, and a continued emphasis on sustainable packaging solutions. The increasing adoption of innovative materials and technologies will further shape the market dynamics. Opportunities for market expansion exist across multiple sectors and segments, with a strong focus on eco-friendly and advanced packaging options. The market is predicted to experience a CAGR of xx% during this forecast period.
India Packaging Market Segmentation
-
1. Material Type
-
1.1. Plastic
-
1.1.1. Plastic Type - Summary
- 1.1.1.1. Rigid Plastic Packaging
- 1.1.1.2. Flexible Plastic Packaging
-
1.1.2. End-user
- 1.1.2.1. Food
- 1.1.2.2. Beverage
- 1.1.2.3. Cosmetics and Personal Care
- 1.1.2.4. Industrial
- 1.1.2.5. Pharmaceutical and Healthcare
- 1.1.2.6. Other End-users
-
1.1.1. Plastic Type - Summary
-
1.2. Paper
-
1.2.1. Paper Type - Summary
- 1.2.1.1. Folding Carton
- 1.2.1.2. Corrugated Boxes
- 1.2.1.3. Paper Bags and Liquid Paperboard
- 1.2.2. Food and Beverage
- 1.2.3. Retail and E-commerce
- 1.2.4. Personal Care & Cosmetics
-
1.2.1. Paper Type - Summary
-
1.3. Container Glass
- 1.3.1. Container Glass - Summary
- 1.3.2. Alcoholic
- 1.3.3. Non-alcoholic
- 1.3.4. Personal Care and Cosmetics
-
1.4. Metal Cans and Containers
- 1.4.1. Metal Cans and Containers - Summary
- 1.4.2. Paints and Chemicals
-
1.1. Plastic
India Packaging Market Segmentation By Geography
- 1. India

India Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 11.06% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rise of the Organized Retail and E-commerce Sector; Increasing Demand for Sustainable and Recyclable Packaging
- 3.3. Market Restrains
- 3.3.1. Alternative Packaging Options such as Aluminum and Plastic
- 3.4. Market Trends
- 3.4.1. Food Industry is Expected to Hold the Largest Share in the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 5.1.1. Plastic
- 5.1.1.1. Plastic Type - Summary
- 5.1.1.1.1. Rigid Plastic Packaging
- 5.1.1.1.2. Flexible Plastic Packaging
- 5.1.1.2. End-user
- 5.1.1.2.1. Food
- 5.1.1.2.2. Beverage
- 5.1.1.2.3. Cosmetics and Personal Care
- 5.1.1.2.4. Industrial
- 5.1.1.2.5. Pharmaceutical and Healthcare
- 5.1.1.2.6. Other End-users
- 5.1.1.1. Plastic Type - Summary
- 5.1.2. Paper
- 5.1.2.1. Paper Type - Summary
- 5.1.2.1.1. Folding Carton
- 5.1.2.1.2. Corrugated Boxes
- 5.1.2.1.3. Paper Bags and Liquid Paperboard
- 5.1.2.2. Food and Beverage
- 5.1.2.3. Retail and E-commerce
- 5.1.2.4. Personal Care & Cosmetics
- 5.1.2.1. Paper Type - Summary
- 5.1.3. Container Glass
- 5.1.3.1. Container Glass - Summary
- 5.1.3.2. Alcoholic
- 5.1.3.3. Non-alcoholic
- 5.1.3.4. Personal Care and Cosmetics
- 5.1.4. Metal Cans and Containers
- 5.1.4.1. Metal Cans and Containers - Summary
- 5.1.4.2. Paints and Chemicals
- 5.1.1. Plastic
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. India
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 6. North India India Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7. South India India Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8. East India India Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9. West India India Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Polyplex Corporation Limited
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Aptar Group Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Hitech Plast (Hitech Group)
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Ball India (Ball Corporation)
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Emami Paper Mills Limited (Emami Group)
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Schott Poonawalla Private Limited
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 KCL Limited
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 The Bag Smith
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Uflex Limited
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Trident Paper Box Industries
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Hindustan Tin Works Ltd
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 OJI India Packaging Pvt Ltd
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Canpac SA
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 TCPL Packaging Limited
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Tetra-pak India Private Limited
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 JK Paper Ltd
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.17 PGP Glass Private Limited (Piramal Glass)
- 10.2.17.1. Overview
- 10.2.17.2. Products
- 10.2.17.3. SWOT Analysis
- 10.2.17.4. Recent Developments
- 10.2.17.5. Financials (Based on Availability)
- 10.2.18 Agi Glaspac (HSIL Limited)
- 10.2.18.1. Overview
- 10.2.18.2. Products
- 10.2.18.3. SWOT Analysis
- 10.2.18.4. Recent Developments
- 10.2.18.5. Financials (Based on Availability)
- 10.2.19 Zenith Tins Pvt Ltd
- 10.2.19.1. Overview
- 10.2.19.2. Products
- 10.2.19.3. SWOT Analysis
- 10.2.19.4. Recent Developments
- 10.2.19.5. Financials (Based on Availability)
- 10.2.20 AI Packaging Limited
- 10.2.20.1. Overview
- 10.2.20.2. Products
- 10.2.20.3. SWOT Analysis
- 10.2.20.4. Recent Developments
- 10.2.20.5. Financials (Based on Availability)
- 10.2.21 Bag Master
- 10.2.21.1. Overview
- 10.2.21.2. Products
- 10.2.21.3. SWOT Analysis
- 10.2.21.4. Recent Developments
- 10.2.21.5. Financials (Based on Availability)
- 10.2.22 Jindal Poly Films Limited
- 10.2.22.1. Overview
- 10.2.22.2. Products
- 10.2.22.3. SWOT Analysis
- 10.2.22.4. Recent Developments
- 10.2.22.5. Financials (Based on Availability)
- 10.2.23 Megaplast India Pvt Ltd
- 10.2.23.1. Overview
- 10.2.23.2. Products
- 10.2.23.3. SWOT Analysis
- 10.2.23.4. Recent Developments
- 10.2.23.5. Financials (Based on Availability)
- 10.2.24 Asepto (Uflex Limited)
- 10.2.24.1. Overview
- 10.2.24.2. Products
- 10.2.24.3. SWOT Analysis
- 10.2.24.4. Recent Developments
- 10.2.24.5. Financials (Based on Availability)
- 10.2.25 Schoeller Allibert
- 10.2.25.1. Overview
- 10.2.25.2. Products
- 10.2.25.3. SWOT Analysis
- 10.2.25.4. Recent Developments
- 10.2.25.5. Financials (Based on Availability)
- 10.2.26 Berry Global Inc
- 10.2.26.1. Overview
- 10.2.26.2. Products
- 10.2.26.3. SWOT Analysis
- 10.2.26.4. Recent Developments
- 10.2.26.5. Financials (Based on Availability)
- 10.2.27 Westrock India
- 10.2.27.1. Overview
- 10.2.27.2. Products
- 10.2.27.3. SWOT Analysis
- 10.2.27.4. Recent Developments
- 10.2.27.5. Financials (Based on Availability)
- 10.2.28 ITC Limited
- 10.2.28.1. Overview
- 10.2.28.2. Products
- 10.2.28.3. SWOT Analysis
- 10.2.28.4. Recent Developments
- 10.2.28.5. Financials (Based on Availability)
- 10.2.29 Gerresheimer AG
- 10.2.29.1. Overview
- 10.2.29.2. Products
- 10.2.29.3. SWOT Analysis
- 10.2.29.4. Recent Developments
- 10.2.29.5. Financials (Based on Availability)
- 10.2.1 Polyplex Corporation Limited
List of Figures
- Figure 1: India Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: India Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: India Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: India Packaging Market Revenue Million Forecast, by Material Type 2019 & 2032
- Table 3: India Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: India Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: North India India Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: South India India Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: East India India Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: West India India Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: India Packaging Market Revenue Million Forecast, by Material Type 2019 & 2032
- Table 10: India Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Packaging Market?
The projected CAGR is approximately 11.06%.
2. Which companies are prominent players in the India Packaging Market?
Key companies in the market include Polyplex Corporation Limited, Aptar Group Inc, Hitech Plast (Hitech Group), Ball India (Ball Corporation), Emami Paper Mills Limited (Emami Group), Schott Poonawalla Private Limited, KCL Limited, The Bag Smith, Uflex Limited, Trident Paper Box Industries, Hindustan Tin Works Ltd, OJI India Packaging Pvt Ltd, Canpac SA, TCPL Packaging Limited, Tetra-pak India Private Limited, JK Paper Ltd, PGP Glass Private Limited (Piramal Glass), Agi Glaspac (HSIL Limited), Zenith Tins Pvt Ltd, AI Packaging Limited, Bag Master, Jindal Poly Films Limited, Megaplast India Pvt Ltd, Asepto (Uflex Limited), Schoeller Allibert, Berry Global Inc, Westrock India, ITC Limited, Gerresheimer AG.
3. What are the main segments of the India Packaging Market?
The market segments include Material Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 84.37 Million as of 2022.
5. What are some drivers contributing to market growth?
Rise of the Organized Retail and E-commerce Sector; Increasing Demand for Sustainable and Recyclable Packaging.
6. What are the notable trends driving market growth?
Food Industry is Expected to Hold the Largest Share in the Market.
7. Are there any restraints impacting market growth?
Alternative Packaging Options such as Aluminum and Plastic.
8. Can you provide examples of recent developments in the market?
February 2023: Cosmetics and hair care brand Revlon developed a new package for its 'Top Speed' hair color range exclusively for the Indian market. The brand unveiled a new visual identity for products across India in the coming years.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Packaging Market?
To stay informed about further developments, trends, and reports in the India Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence