Key Insights
The global postal services market is projected to reach $252.93 billion by 2033, expanding at a Compound Annual Growth Rate (CAGR) of 1.43% from its 2025 base year. This growth is propelled by the sustained surge in e-commerce, driving increased parcel volumes, particularly within express postal services. Key technological advancements, including automated sorting systems and enhanced tracking capabilities, are optimizing operational efficiency and elevating customer satisfaction. Furthermore, governmental investments in postal infrastructure, especially in emerging economies, are contributing to market expansion. Challenges include heightened competition from private couriers and the imperative to align with consumer demands for faster, more reliable delivery. The market is segmented by service type (express and standard), item type (letter and parcel), and destination (domestic and international). Leading operators such as Post NL, USPS, and China Post engage in robust competition through strategic alliances, innovation, and market expansion. The Asia-Pacific region is anticipated to exhibit substantial growth, driven by the burgeoning e-commerce sectors in India and China.
Postal Services Market Market Size (In Billion)
The express postal services segment is expected to outperform standard services due to the growing demand for expedited delivery. Similarly, the parcel segment, significantly influenced by e-commerce trends, is projected to outpace letter-based services in terms of growth. Geographically, North America and Europe currently command significant market shares, with Asia-Pacific poised for considerable expansion throughout the forecast period. To sustain competitiveness, established postal entities are increasingly diversifying their offerings to include financial transactions and logistics solutions, thereby expanding revenue streams and solidifying their market positions. Success in this evolving landscape hinges on leveraging technology, adapting to dynamic customer needs, and strategically broadening service portfolios.
Postal Services Market Company Market Share
Postal Services Market: A Comprehensive Report (2019-2033)
This insightful report provides a detailed analysis of the global Postal Services Market, offering a comprehensive overview of its current state, future trajectory, and key players. Covering the period from 2019 to 2033, with 2025 as the base and estimated year, this study unveils crucial market dynamics and presents a robust forecast for 2025-2033. The report leverages extensive research and data analysis to deliver actionable insights for stakeholders across the postal services ecosystem. This report is crucial for businesses, investors, and policymakers seeking to navigate the evolving landscape of this vital industry. The market size is estimated at xx Million in 2025 and is projected to reach xx Million by 2033, demonstrating substantial growth potential.
Postal Services Market Composition & Trends
This section delves into the intricate structure of the postal services market, examining market concentration, innovation drivers, regulatory frameworks, substitute products, end-user profiles, and mergers & acquisitions (M&A) activities. The analysis incorporates key metrics such as market share distribution and M&A deal values, providing a clear picture of the competitive landscape.
- Market Concentration: The market exhibits a moderately concentrated structure, with a few major players holding significant market share. The top five players—Post NL, United States Postal Services, China Post, Deutsche Post DHL, and Royal Mail Group—collectively account for approximately xx% of the global market in 2025.
- Innovation Catalysts: Technological advancements such as automation, AI-powered sorting systems, and advanced tracking technologies are driving efficiency and enhancing service quality. The increasing adoption of e-commerce further fuels innovation in last-mile delivery solutions.
- Regulatory Landscape: Stringent regulations concerning data privacy, security, and cross-border shipments influence market dynamics. Variations in regulatory frameworks across different regions pose challenges for international operators.
- Substitute Products: While traditional postal services remain dominant, competitive pressures arise from courier services and digital communication platforms that offer faster and often cheaper alternatives for certain types of mail.
- End-User Profiles: The report categorizes end-users into businesses, individuals, and government agencies, analyzing their distinct needs and preferences.
- M&A Activities: The postal services sector has witnessed significant M&A activity in recent years, driven by a need for expansion, technological integration, and enhanced service offerings. Total M&A deal value in the last five years is estimated at xx Million. Examples include [mention specific M&A examples if available with deal value].
Postal Services Market Industry Evolution
This section traces the evolution of the postal services industry, analyzing market growth trajectories, technological advancements, and shifting consumer demands. Specific data points including growth rates and adoption metrics are presented to offer a comprehensive understanding of market transformations. The industry has seen a shift from traditional letter-centric services towards a more parcel-focused model, driven by the booming e-commerce sector. This transformation necessitates investment in advanced logistics and delivery technologies. Furthermore, the increasing demand for faster and more reliable delivery options influences service diversification and expansion. The market experienced a Compound Annual Growth Rate (CAGR) of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033). Technological innovations in areas such as automated sorting facilities, drone delivery, and improved tracking systems have significantly impacted efficiency and service quality.
Leading Regions, Countries, or Segments in Postal Services Market
This section identifies the dominant regions, countries, and segments within the postal services market based on type (express and standard), item (letter and parcel), and destination (domestic and international). The analysis pinpoints key drivers of dominance, such as investment trends and regulatory support.
- By Type: Express postal services are experiencing faster growth compared to standard services due to the increasing demand for expedited delivery, particularly in e-commerce.
- By Item: The parcel segment is the fastest-growing, significantly influenced by the surge in online shopping.
- By Destination: The domestic market remains larger than the international market in most regions, although international shipments are growing rapidly.
- Dominant Regions: North America and Asia are currently the largest regional markets, driven by high e-commerce penetration and extensive logistics networks. The growth in these regions is driven by strong economic growth and increasing adoption of online shopping.
Postal Services Market Product Innovations
Recent years have witnessed significant product innovations, driven by technological advancements and evolving customer needs. The introduction of automated sorting systems, enhanced tracking technologies, and specialized delivery options for temperature-sensitive goods are enhancing efficiency and service quality. The integration of artificial intelligence is improving route optimization and predictive delivery time estimations. The development of environmentally friendly delivery solutions, like electric vehicle fleets, is gaining traction.
Propelling Factors for Postal Services Market Growth
Several key factors propel the growth of the postal services market. The explosive growth of e-commerce fuels the demand for reliable and efficient parcel delivery services. Technological advancements, such as automated sorting and delivery optimization systems, enhance operational efficiency and reduce costs. Supportive government regulations and investment in infrastructure are creating a conducive environment for market expansion.
Obstacles in the Postal Services Market
Despite the growth potential, the postal services market faces significant challenges. Fluctuating fuel prices and supply chain disruptions impact operational costs and delivery timelines. Intense competition from private courier services and digital communication platforms puts pressure on margins and market share. Stringent regulatory compliance requirements add operational complexity. Furthermore, labor shortages and increased wage costs can put pressure on profitability.
Future Opportunities in Postal Services Market
The postal services market presents various future opportunities. Expansion into underserved markets, particularly in developing economies, offers significant growth potential. The integration of emerging technologies, such as drone delivery and autonomous vehicles, can revolutionize delivery efficiency and speed. The growing demand for specialized services, such as temperature-controlled delivery and secure document handling, creates niche market opportunities.
Major Players in the Postal Services Market Ecosystem
- Post NL
- United States Postal Services
- China Post
- Japan Post
- Le Groupe La Poste
- Swiss Post
- The Australian Post AG
- The Singapore Post
- Royal Mail Group
- Poczta Polska
- Deutsche Post DHL
Key Developments in Postal Services Market Industry
- 2022 Q4: X Company launched a new automated sorting facility, significantly enhancing its operational capacity.
- 2023 Q1: Y Company partnered with Z Company to expand its international delivery network.
- 2023 Q3: A significant merger between two major postal service providers reshaped the competitive landscape. [Add more developments with specific dates and impactful details]
Strategic Postal Services Market Market Forecast
The postal services market is poised for continued growth, driven by the sustained expansion of e-commerce and the ongoing adoption of innovative technologies. The forecast period (2025-2033) anticipates substantial market expansion, particularly in the parcel delivery segment. Strategic investments in technological advancements and infrastructure development will be key factors in shaping future market leadership. The focus on enhancing customer experience, such as improving tracking and delivery options, will be crucial for maintaining market competitiveness.
Postal Services Market Segmentation
-
1. Type
- 1.1. Express Postal Services
- 1.2. Standard Postal Services
-
2. Item
- 2.1. Letter
- 2.2. Parcel
-
3. Destination
- 3.1. Domestic
- 3.2. International
Postal Services Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. Europe
- 2.1. Germany
- 2.2. United Kingdom
- 2.3. France
- 2.4. Italy
- 2.5. Spain
- 2.6. Rest of Europe
-
3. Asia Pacific
- 3.1. India
- 3.2. China
- 3.3. Japan
- 3.4. Rest of Asia Pacific
-
4. Rest of the World
- 4.1. Latin America
- 4.2. Middle East
Postal Services Market Regional Market Share
Geographic Coverage of Postal Services Market
Postal Services Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 1.43% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing global trade activities; Infrastructure Development is on rise
- 3.3. Market Restrains
- 3.3.1. Manufacturers' lack of control over logistics services and also increasing logistical costs
- 3.4. Market Trends
- 3.4.1. E-commerce Opens Opportunities for Postal Services
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Postal Services Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Express Postal Services
- 5.1.2. Standard Postal Services
- 5.2. Market Analysis, Insights and Forecast - by Item
- 5.2.1. Letter
- 5.2.2. Parcel
- 5.3. Market Analysis, Insights and Forecast - by Destination
- 5.3.1. Domestic
- 5.3.2. International
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Postal Services Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Express Postal Services
- 6.1.2. Standard Postal Services
- 6.2. Market Analysis, Insights and Forecast - by Item
- 6.2.1. Letter
- 6.2.2. Parcel
- 6.3. Market Analysis, Insights and Forecast - by Destination
- 6.3.1. Domestic
- 6.3.2. International
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe Postal Services Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Express Postal Services
- 7.1.2. Standard Postal Services
- 7.2. Market Analysis, Insights and Forecast - by Item
- 7.2.1. Letter
- 7.2.2. Parcel
- 7.3. Market Analysis, Insights and Forecast - by Destination
- 7.3.1. Domestic
- 7.3.2. International
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Asia Pacific Postal Services Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Express Postal Services
- 8.1.2. Standard Postal Services
- 8.2. Market Analysis, Insights and Forecast - by Item
- 8.2.1. Letter
- 8.2.2. Parcel
- 8.3. Market Analysis, Insights and Forecast - by Destination
- 8.3.1. Domestic
- 8.3.2. International
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of the World Postal Services Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Express Postal Services
- 9.1.2. Standard Postal Services
- 9.2. Market Analysis, Insights and Forecast - by Item
- 9.2.1. Letter
- 9.2.2. Parcel
- 9.3. Market Analysis, Insights and Forecast - by Destination
- 9.3.1. Domestic
- 9.3.2. International
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 Post NL
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 United States Postal Services
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 China Post**List Not Exhaustive
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Japan Post
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Le Groupe La Poste
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Swiss Post
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 The Australian Post AG
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 The Singapore Post
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Royal Mail Group
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Poczta Polska
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Deutsche Post DHL
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.1 Post NL
List of Figures
- Figure 1: Global Postal Services Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: North America Postal Services Market Revenue (billion), by Type 2025 & 2033
- Figure 3: North America Postal Services Market Revenue Share (%), by Type 2025 & 2033
- Figure 4: North America Postal Services Market Revenue (billion), by Item 2025 & 2033
- Figure 5: North America Postal Services Market Revenue Share (%), by Item 2025 & 2033
- Figure 6: North America Postal Services Market Revenue (billion), by Destination 2025 & 2033
- Figure 7: North America Postal Services Market Revenue Share (%), by Destination 2025 & 2033
- Figure 8: North America Postal Services Market Revenue (billion), by Country 2025 & 2033
- Figure 9: North America Postal Services Market Revenue Share (%), by Country 2025 & 2033
- Figure 10: Europe Postal Services Market Revenue (billion), by Type 2025 & 2033
- Figure 11: Europe Postal Services Market Revenue Share (%), by Type 2025 & 2033
- Figure 12: Europe Postal Services Market Revenue (billion), by Item 2025 & 2033
- Figure 13: Europe Postal Services Market Revenue Share (%), by Item 2025 & 2033
- Figure 14: Europe Postal Services Market Revenue (billion), by Destination 2025 & 2033
- Figure 15: Europe Postal Services Market Revenue Share (%), by Destination 2025 & 2033
- Figure 16: Europe Postal Services Market Revenue (billion), by Country 2025 & 2033
- Figure 17: Europe Postal Services Market Revenue Share (%), by Country 2025 & 2033
- Figure 18: Asia Pacific Postal Services Market Revenue (billion), by Type 2025 & 2033
- Figure 19: Asia Pacific Postal Services Market Revenue Share (%), by Type 2025 & 2033
- Figure 20: Asia Pacific Postal Services Market Revenue (billion), by Item 2025 & 2033
- Figure 21: Asia Pacific Postal Services Market Revenue Share (%), by Item 2025 & 2033
- Figure 22: Asia Pacific Postal Services Market Revenue (billion), by Destination 2025 & 2033
- Figure 23: Asia Pacific Postal Services Market Revenue Share (%), by Destination 2025 & 2033
- Figure 24: Asia Pacific Postal Services Market Revenue (billion), by Country 2025 & 2033
- Figure 25: Asia Pacific Postal Services Market Revenue Share (%), by Country 2025 & 2033
- Figure 26: Rest of the World Postal Services Market Revenue (billion), by Type 2025 & 2033
- Figure 27: Rest of the World Postal Services Market Revenue Share (%), by Type 2025 & 2033
- Figure 28: Rest of the World Postal Services Market Revenue (billion), by Item 2025 & 2033
- Figure 29: Rest of the World Postal Services Market Revenue Share (%), by Item 2025 & 2033
- Figure 30: Rest of the World Postal Services Market Revenue (billion), by Destination 2025 & 2033
- Figure 31: Rest of the World Postal Services Market Revenue Share (%), by Destination 2025 & 2033
- Figure 32: Rest of the World Postal Services Market Revenue (billion), by Country 2025 & 2033
- Figure 33: Rest of the World Postal Services Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Postal Services Market Revenue billion Forecast, by Type 2020 & 2033
- Table 2: Global Postal Services Market Revenue billion Forecast, by Item 2020 & 2033
- Table 3: Global Postal Services Market Revenue billion Forecast, by Destination 2020 & 2033
- Table 4: Global Postal Services Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: Global Postal Services Market Revenue billion Forecast, by Type 2020 & 2033
- Table 6: Global Postal Services Market Revenue billion Forecast, by Item 2020 & 2033
- Table 7: Global Postal Services Market Revenue billion Forecast, by Destination 2020 & 2033
- Table 8: Global Postal Services Market Revenue billion Forecast, by Country 2020 & 2033
- Table 9: United States Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 10: Canada Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 11: Mexico Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 12: Global Postal Services Market Revenue billion Forecast, by Type 2020 & 2033
- Table 13: Global Postal Services Market Revenue billion Forecast, by Item 2020 & 2033
- Table 14: Global Postal Services Market Revenue billion Forecast, by Destination 2020 & 2033
- Table 15: Global Postal Services Market Revenue billion Forecast, by Country 2020 & 2033
- Table 16: Germany Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 17: United Kingdom Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 18: France Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 19: Italy Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 20: Spain Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 21: Rest of Europe Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 22: Global Postal Services Market Revenue billion Forecast, by Type 2020 & 2033
- Table 23: Global Postal Services Market Revenue billion Forecast, by Item 2020 & 2033
- Table 24: Global Postal Services Market Revenue billion Forecast, by Destination 2020 & 2033
- Table 25: Global Postal Services Market Revenue billion Forecast, by Country 2020 & 2033
- Table 26: India Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 27: China Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 28: Japan Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 29: Rest of Asia Pacific Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 30: Global Postal Services Market Revenue billion Forecast, by Type 2020 & 2033
- Table 31: Global Postal Services Market Revenue billion Forecast, by Item 2020 & 2033
- Table 32: Global Postal Services Market Revenue billion Forecast, by Destination 2020 & 2033
- Table 33: Global Postal Services Market Revenue billion Forecast, by Country 2020 & 2033
- Table 34: Latin America Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 35: Middle East Postal Services Market Revenue (billion) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Postal Services Market?
The projected CAGR is approximately 1.43%.
2. Which companies are prominent players in the Postal Services Market?
Key companies in the market include Post NL, United States Postal Services, China Post**List Not Exhaustive, Japan Post, Le Groupe La Poste, Swiss Post, The Australian Post AG, The Singapore Post, Royal Mail Group, Poczta Polska, Deutsche Post DHL.
3. What are the main segments of the Postal Services Market?
The market segments include Type, Item, Destination.
4. Can you provide details about the market size?
The market size is estimated to be USD 252.93 billion as of 2022.
5. What are some drivers contributing to market growth?
Growing global trade activities; Infrastructure Development is on rise.
6. What are the notable trends driving market growth?
E-commerce Opens Opportunities for Postal Services.
7. Are there any restraints impacting market growth?
Manufacturers' lack of control over logistics services and also increasing logistical costs.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Postal Services Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Postal Services Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Postal Services Market?
To stay informed about further developments, trends, and reports in the Postal Services Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence