Key Insights
The North American cancer therapy market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a rising geriatric population, increasing cancer incidence rates, and advancements in treatment modalities like immunotherapy and targeted therapies. This expansion is further fueled by substantial investments in research and development, leading to the introduction of innovative drugs and improved treatment protocols. The market is segmented by treatment type (chemotherapy, targeted therapy, immunotherapy, hormonal therapy, and others), cancer type (blood cancer, breast cancer, prostate cancer, gastrointestinal cancer, gynecologic cancer, respiratory/lung cancer, and others), and end-user (hospitals, specialty clinics, and cancer/radiation therapy centers). While high treatment costs and potential side effects pose challenges, the market's growth trajectory remains strong, driven by continuous innovation and a growing demand for effective cancer treatments.
The significant players in this market, including Bayer AG, Novartis AG, Amgen Inc, Merck & Co Inc, F Hoffmann-La Roche Ltd, AstraZeneca PLC, Bristol Myers Squibb Company, Eli Lilly and Company, Johnson & Johnson, and Pfizer Inc, are actively engaged in expanding their product portfolios and geographic reach to capitalize on the market opportunities. Competition is intense, with companies focusing on developing novel therapies, securing regulatory approvals, and building strategic partnerships to gain market share. The North American market, representing a substantial share of the global market, benefits from advanced healthcare infrastructure, high disposable incomes, and robust regulatory frameworks, creating a favorable environment for market growth. Future growth will likely be influenced by factors such as the approval of new therapies, pricing strategies, and the adoption of precision oncology approaches.

North America Cancer Therapy Market: A Comprehensive Report (2019-2033)
This insightful report provides a comprehensive analysis of the North America cancer therapy market, encompassing historical data (2019-2024), the base year (2025), and a detailed forecast (2025-2033). Valued at xx Million in 2025, the market is poised for significant growth driven by technological advancements, rising cancer prevalence, and increasing investments in R&D. This report offers invaluable insights for stakeholders, including pharmaceutical companies, healthcare providers, and investors.
North America Cancer Therapy Market Composition & Trends
The North America cancer therapy market exhibits a moderately concentrated landscape, with key players such as Bayer AG, Novartis AG, Amgen Inc, Merck & Co Inc, F Hoffmann-La Roche Ltd, AstraZeneca PLC, Bristol Myers Squibb Company, Eli Lilly and Company, Johnson & Johnson, and Pfizer Inc. holding significant market share. However, the emergence of innovative biotech companies is challenging the dominance of established players. Market share distribution varies considerably across treatment types, cancer types, and end-users. The market is characterized by substantial M&A activity, with deal values exceeding xx Million in the past five years. These activities reflect the strategic importance of securing market position and expanding product portfolios. Innovation is driven by advancements in immunotherapy, targeted therapy, and personalized medicine, while regulatory landscapes, particularly FDA approvals, significantly influence market dynamics. Substitute products, although limited, pose some competitive pressure, while the end-user profile is predominantly comprised of hospitals, specialty clinics, and cancer/radiation therapy centers.
- Market Concentration: Moderately concentrated, with top 10 players holding xx% market share.
- Innovation Catalysts: Advancements in immunotherapy, targeted therapy, and personalized medicine.
- Regulatory Landscape: FDA approvals significantly impact market access and growth.
- Substitute Products: Limited substitutes exist, primarily older treatment modalities.
- End-User Profile: Hospitals (xx%), Specialty Clinics (xx%), Cancer/Radiation Therapy Centers (xx%).
- M&A Activity: Deal values exceeding xx Million in the past 5 years.

North America Cancer Therapy Market Industry Evolution
The North America cancer therapy market has witnessed robust growth throughout the historical period (2019-2024), with a CAGR of xx%. This growth is primarily attributed to increasing cancer incidence rates, aging populations, and significant advancements in treatment modalities. Immunotherapy has emerged as a major growth driver, exhibiting substantial adoption rates and revolutionizing cancer treatment approaches. Targeted therapy, with its focus on precision medicine, has also shown significant growth. However, the market evolution isn't uniform across all segments. Chemotherapy remains prevalent, though its market share is gradually declining due to the emergence of newer, less toxic therapies. The rise of personalized medicine, driven by genomic advancements and biomarker identification, is transforming treatment strategies, moving away from a "one-size-fits-all" approach. Consumer demands are shifting towards less invasive therapies, improved quality of life, and longer survival rates. These trends have prompted pharmaceutical companies to invest heavily in R&D and clinical trials for innovative cancer therapies.
Leading Regions, Countries, or Segments in North America Cancer Therapy Market
- By Treatment Type: Immunotherapy is projected to dominate the market by 2033, fueled by its efficacy and growing adoption, followed by targeted therapy and chemotherapy.
- By Cancer Type: Breast cancer, lung cancer, and blood cancers (leukemia, lymphoma) are the leading segments, driven by high incidence rates and ongoing development of effective therapies.
- By End User: Hospitals continue to be the largest end-user segment, but specialty clinics are experiencing significant growth due to their specialized expertise and increasing focus on outpatient cancer care.
Key Drivers:
- High Cancer Incidence Rates: Rising prevalence of various cancer types across North America.
- Technological Advancements: Development of innovative therapies like immunotherapy and targeted therapy.
- Increased Healthcare Spending: Rising investment in cancer research and treatment infrastructure.
- Government Initiatives: Regulatory support and funding for cancer research and healthcare programs.
The dominance of specific segments is largely influenced by the prevalence of specific cancer types within a region, the availability of advanced treatment options, and the level of healthcare infrastructure and spending. The US currently represents the largest national market within North America, due to its higher healthcare expenditure and technological advancements.
North America Cancer Therapy Market Product Innovations
Recent years have witnessed significant product innovations in the North American cancer therapy market. The introduction of novel immunotherapies, such as checkpoint inhibitors and CAR T-cell therapies, has revolutionized the treatment landscape, achieving remarkable success rates in various cancer types. Similarly, advancements in targeted therapy have yielded highly specific drugs, minimizing side effects and improving patient outcomes. These innovations are characterized by enhanced efficacy, improved tolerability, and increased patient convenience. The focus remains on developing personalized therapies tailored to individual patient characteristics, utilizing genetic profiling and biomarker analysis.
Propelling Factors for North America Cancer Therapy Market Growth
Several factors contribute to the growth of the North America cancer therapy market. Technological advancements, particularly in immunotherapy and targeted therapies, significantly improve treatment efficacy and patient survival rates. The increasing prevalence of cancer, coupled with an aging population, further fuels market growth. Favorable regulatory environments and substantial investments in cancer research and development accelerate the introduction of innovative therapies. Government initiatives promoting early detection and improved healthcare access further support market expansion.
Obstacles in the North America Cancer Therapy Market
Despite the market's growth potential, several obstacles hinder its progress. High drug prices, limited access to advanced therapies, particularly in underserved communities, remain significant barriers. The complex regulatory approval process and potential supply chain disruptions can impact the availability of essential medications. Furthermore, intense competition among established pharmaceutical companies and emerging biotech firms exerts pressure on pricing and profitability. These factors collectively influence market dynamics and growth trajectory.
Future Opportunities in North America Cancer Therapy Market
Future opportunities lie in the development of personalized medicine, leveraging advanced genomics and artificial intelligence to tailor treatments to individual patients. Expanding access to innovative therapies in underserved populations presents a significant opportunity. The growing adoption of digital health technologies offers improved patient monitoring and engagement. Furthermore, focusing on novel drug delivery systems and combination therapies will drive market expansion.
Major Players in the North America Cancer Therapy Market Ecosystem
- Bayer AG
- Novartis AG
- Amgen Inc
- Merck & Co Inc
- F Hoffmann-La Roche Ltd
- AstraZeneca PLC
- Bristol Myers Squibb Company
- Eli Lilly and Company
- Johnson & Johnson
- Pfizer Inc
Key Developments in North America Cancer Therapy Market Industry
- September 2022: Eli Lilly and Company announced FDA approval of Retevmo (selpercatinib) for adult patients with locally advanced or metastatic solid tumors with a RET gene fusion. This approval expands treatment options for patients with this specific genetic alteration, significantly impacting the targeted therapy segment.
- August 2022: The FDA approved Enhertu (fam-trastuzumab-deruxtecan-nxki) for the treatment of HER2-low metastatic breast cancer. This approval broadened the use of this targeted therapy to a larger patient population, increasing market potential for the drug.
Strategic North America Cancer Therapy Market Forecast
The North America cancer therapy market is projected to experience robust growth throughout the forecast period (2025-2033), driven by continuous innovation in treatment modalities, increased cancer prevalence, and rising healthcare expenditure. Future opportunities lie in personalized medicine, targeted therapies, and advancements in immunotherapy, promising significant market expansion and improved patient outcomes. The market is expected to reach xx Million by 2033, showcasing substantial growth potential for stakeholders.
North America Cancer Therapy Market Segmentation
-
1. Treatment Type
- 1.1. Chemotherapy
- 1.2. Targeted Therapy
- 1.3. Immunotherapy
- 1.4. Hormonal Therapy
- 1.5. Other Treatment Types
-
2. Cancer Type
- 2.1. Blood Cancer
- 2.2. Breast Cancer
- 2.3. Prostate Cancer
- 2.4. Gastrointestinal Cancer
- 2.5. Gynecologic Cancer
- 2.6. Respiratory/Lung Cancer
- 2.7. Other Cancer Types
-
3. End User
- 3.1. Hospitals
- 3.2. Spcialty Clinics
- 3.3. Cancer and Radiation Therapy Centers
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
North America Cancer Therapy Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Cancer Therapy Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Prevalence of Cancer; Strong R&D Initiatives from Key Players and the Government; Growing Government Initiatives for Cancer Awareness
- 3.3. Market Restrains
- 3.3.1. Fluctuation in Reimbursement Policies; High Cost of Cancer Therapies
- 3.4. Market Trends
- 3.4.1. The Target Therapy Segment is Expected to show the Fastest Growth During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Treatment Type
- 5.1.1. Chemotherapy
- 5.1.2. Targeted Therapy
- 5.1.3. Immunotherapy
- 5.1.4. Hormonal Therapy
- 5.1.5. Other Treatment Types
- 5.2. Market Analysis, Insights and Forecast - by Cancer Type
- 5.2.1. Blood Cancer
- 5.2.2. Breast Cancer
- 5.2.3. Prostate Cancer
- 5.2.4. Gastrointestinal Cancer
- 5.2.5. Gynecologic Cancer
- 5.2.6. Respiratory/Lung Cancer
- 5.2.7. Other Cancer Types
- 5.3. Market Analysis, Insights and Forecast - by End User
- 5.3.1. Hospitals
- 5.3.2. Spcialty Clinics
- 5.3.3. Cancer and Radiation Therapy Centers
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Treatment Type
- 6. United States North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Treatment Type
- 6.1.1. Chemotherapy
- 6.1.2. Targeted Therapy
- 6.1.3. Immunotherapy
- 6.1.4. Hormonal Therapy
- 6.1.5. Other Treatment Types
- 6.2. Market Analysis, Insights and Forecast - by Cancer Type
- 6.2.1. Blood Cancer
- 6.2.2. Breast Cancer
- 6.2.3. Prostate Cancer
- 6.2.4. Gastrointestinal Cancer
- 6.2.5. Gynecologic Cancer
- 6.2.6. Respiratory/Lung Cancer
- 6.2.7. Other Cancer Types
- 6.3. Market Analysis, Insights and Forecast - by End User
- 6.3.1. Hospitals
- 6.3.2. Spcialty Clinics
- 6.3.3. Cancer and Radiation Therapy Centers
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Treatment Type
- 7. Canada North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Treatment Type
- 7.1.1. Chemotherapy
- 7.1.2. Targeted Therapy
- 7.1.3. Immunotherapy
- 7.1.4. Hormonal Therapy
- 7.1.5. Other Treatment Types
- 7.2. Market Analysis, Insights and Forecast - by Cancer Type
- 7.2.1. Blood Cancer
- 7.2.2. Breast Cancer
- 7.2.3. Prostate Cancer
- 7.2.4. Gastrointestinal Cancer
- 7.2.5. Gynecologic Cancer
- 7.2.6. Respiratory/Lung Cancer
- 7.2.7. Other Cancer Types
- 7.3. Market Analysis, Insights and Forecast - by End User
- 7.3.1. Hospitals
- 7.3.2. Spcialty Clinics
- 7.3.3. Cancer and Radiation Therapy Centers
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Treatment Type
- 8. Mexico North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Treatment Type
- 8.1.1. Chemotherapy
- 8.1.2. Targeted Therapy
- 8.1.3. Immunotherapy
- 8.1.4. Hormonal Therapy
- 8.1.5. Other Treatment Types
- 8.2. Market Analysis, Insights and Forecast - by Cancer Type
- 8.2.1. Blood Cancer
- 8.2.2. Breast Cancer
- 8.2.3. Prostate Cancer
- 8.2.4. Gastrointestinal Cancer
- 8.2.5. Gynecologic Cancer
- 8.2.6. Respiratory/Lung Cancer
- 8.2.7. Other Cancer Types
- 8.3. Market Analysis, Insights and Forecast - by End User
- 8.3.1. Hospitals
- 8.3.2. Spcialty Clinics
- 8.3.3. Cancer and Radiation Therapy Centers
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Treatment Type
- 9. United States North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Cancer Therapy Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Bayer AG
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Novartis AG
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Amgen Inc
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Merck & Co Inc
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 F Hoffmann-La Roche Ltd
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 AstraZeneca PLC
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Bristol Myers Squibb Company*List Not Exhaustive
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Eli Lilly and Company
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Johnson and Johnson
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Pfizer Inc
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Bayer AG
List of Figures
- Figure 1: North America Cancer Therapy Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Cancer Therapy Market Share (%) by Company 2024
List of Tables
- Table 1: North America Cancer Therapy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Cancer Therapy Market Revenue Million Forecast, by Treatment Type 2019 & 2032
- Table 3: North America Cancer Therapy Market Revenue Million Forecast, by Cancer Type 2019 & 2032
- Table 4: North America Cancer Therapy Market Revenue Million Forecast, by End User 2019 & 2032
- Table 5: North America Cancer Therapy Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Cancer Therapy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Cancer Therapy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Cancer Therapy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Cancer Therapy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Cancer Therapy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Cancer Therapy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Cancer Therapy Market Revenue Million Forecast, by Treatment Type 2019 & 2032
- Table 13: North America Cancer Therapy Market Revenue Million Forecast, by Cancer Type 2019 & 2032
- Table 14: North America Cancer Therapy Market Revenue Million Forecast, by End User 2019 & 2032
- Table 15: North America Cancer Therapy Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Cancer Therapy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Cancer Therapy Market Revenue Million Forecast, by Treatment Type 2019 & 2032
- Table 18: North America Cancer Therapy Market Revenue Million Forecast, by Cancer Type 2019 & 2032
- Table 19: North America Cancer Therapy Market Revenue Million Forecast, by End User 2019 & 2032
- Table 20: North America Cancer Therapy Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Cancer Therapy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Cancer Therapy Market Revenue Million Forecast, by Treatment Type 2019 & 2032
- Table 23: North America Cancer Therapy Market Revenue Million Forecast, by Cancer Type 2019 & 2032
- Table 24: North America Cancer Therapy Market Revenue Million Forecast, by End User 2019 & 2032
- Table 25: North America Cancer Therapy Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Cancer Therapy Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Cancer Therapy Market?
The projected CAGR is approximately 8.10%.
2. Which companies are prominent players in the North America Cancer Therapy Market?
Key companies in the market include Bayer AG, Novartis AG, Amgen Inc, Merck & Co Inc, F Hoffmann-La Roche Ltd, AstraZeneca PLC, Bristol Myers Squibb Company*List Not Exhaustive, Eli Lilly and Company, Johnson and Johnson, Pfizer Inc.
3. What are the main segments of the North America Cancer Therapy Market?
The market segments include Treatment Type, Cancer Type, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Prevalence of Cancer; Strong R&D Initiatives from Key Players and the Government; Growing Government Initiatives for Cancer Awareness.
6. What are the notable trends driving market growth?
The Target Therapy Segment is Expected to show the Fastest Growth During the Forecast Period.
7. Are there any restraints impacting market growth?
Fluctuation in Reimbursement Policies; High Cost of Cancer Therapies.
8. Can you provide examples of recent developments in the market?
In September 2022, Eli Lilly and Company announced that the United States Food and Drug Administration (FDA) has approved Retevmo (selpercatinib, 40 mg & 80 mg capsules) for adult patients with locally advanced or metastatic solid tumors with a rearranged during transfection (RET) gene fusion that has progressed on or following prior systemic treatment or who have no satisfactory alternative treatment options.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Cancer Therapy Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Cancer Therapy Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Cancer Therapy Market?
To stay informed about further developments, trends, and reports in the North America Cancer Therapy Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence