Key Insights
The global pet sitting market, valued at approximately $24.27 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 5.40% from 2025 to 2033. This expansion is fueled by several key factors. The rising number of pet owners, particularly in urban areas, coupled with increasingly busy lifestyles, is driving demand for convenient and reliable pet care services. Pet owners are increasingly willing to spend on premium services that ensure the well-being and happiness of their animals, encompassing everything from basic pet sitting to specialized services tailored to specific breeds and needs. Furthermore, the growing awareness of pet mental health and the desire to avoid kennel stress are contributing to the popularity of in-home pet sitting options. Technological advancements, such as pet-sitting apps and online platforms connecting pet owners with sitters, are also streamlining the process and expanding market reach.

Pet Sitting Industry Market Size (In Billion)

Market segmentation reveals that dogs and cats dominate the pet type segment, while services like pet sitting, pet walking, and grooming are the most sought-after. Geographic analysis suggests North America and Europe currently hold the largest market shares, reflecting higher pet ownership rates and disposable incomes. However, Asia-Pacific is poised for significant growth due to rising pet adoption and a burgeoning middle class. While competition is intensifying with the emergence of numerous players, including both large corporations and smaller, independent businesses, the market shows significant potential for continued expansion given the enduring human-animal bond and the increasing humanization of pets. This growth is expected to be fueled by further technological innovation, personalized services, and the expanding pet-care market overall.

Pet Sitting Industry Company Market Share

Pet Sitting Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the global pet sitting industry, projecting a market value exceeding $XX million by 2033. It offers invaluable insights for stakeholders, investors, and industry professionals seeking to understand the market's dynamics, growth trajectories, and future potential. The study period covers 2019-2033, with 2025 as the base and estimated year. The forecast period spans 2025-2033, while the historical period encompasses 2019-2024.
Pet Sitting Industry Market Composition & Trends
The global pet sitting market, valued at $XX million in 2025, exhibits a moderately concentrated landscape. Key players like Rover, PetSmart Inc, and PetBacker hold significant market share, while numerous smaller, localized businesses contribute to the overall market volume. Innovation is driven by technological advancements in pet care apps, GPS tracking devices, and personalized service offerings. Regulatory landscapes vary across regions, influencing licensing requirements and operational standards. Substitute products, such as self-service pet care options or family/friend care, exist but are often less convenient or reliable. The end-user profile is largely comprised of working professionals and pet owners with busy lifestyles. M&A activity has been moderate, with deal values ranging from $XX million to $XX million in recent years.
- Market Share Distribution (2025): Rover (XX%), PetSmart Inc (XX%), PetBacker (XX%), Others (XX%).
- M&A Activity (2019-2024): Total deal value approximately $XX million.
Pet Sitting Industry Industry Evolution
The pet sitting industry has experienced significant growth over the past five years, driven primarily by increasing pet ownership and a rise in disposable incomes. The market has shown a compound annual growth rate (CAGR) of XX% during the historical period (2019-2024). Technological advancements, including the development of mobile apps for booking and management, have streamlined operations and enhanced customer experience. Shifting consumer demands towards premium pet care services, personalized attention, and increased convenience are also influencing industry evolution. This trend is expected to continue, fueling a projected CAGR of XX% from 2025 to 2033. Adoption of pet care apps is growing rapidly; approximately XX% of pet owners now utilize such services, a figure expected to reach XX% by 2033.
Leading Regions, Countries, or Segments in Pet Sitting Industry
The North American market currently dominates the global pet sitting industry, driven by high pet ownership rates, strong disposable incomes, and the early adoption of technological innovations. Within this region, the United States stands out as the leading country. The dog segment holds the largest share within the pet type category, followed by cats and other animals. The pet sitting service type constitutes a significant portion of the overall market, with pet walking and pet boarding segments also experiencing robust growth.
- Key Drivers: High pet ownership rates, rising disposable incomes, technological advancements, and strong regulatory support in certain regions.
- Dominance Factors: Early adoption of online platforms, strong consumer demand for convenience, and a well-established infrastructure in leading regions.
Pet Sitting Industry Product Innovations
Recent innovations include GPS pet trackers integrated with pet sitting apps, providing real-time location updates for pets. Smart feeders and cameras offer remote monitoring and personalized care, enhancing the overall pet-sitting experience. These features add value by increasing transparency and reassurance for pet owners, creating a significant unique selling proposition.
Propelling Factors for Pet Sitting Industry Growth
Technological advancements like mobile apps and GPS trackers improve service efficiency and customer experience. Rising disposable incomes, particularly in emerging economies, increase spending on pet care. Favorable regulatory environments that streamline licensing and ensure pet safety further promote industry growth.
Obstacles in the Pet Sitting Industry Market
Regulatory inconsistencies across regions create compliance challenges. Supply chain disruptions in the pet care sector affect the availability of essential supplies. Intense competition from established players and new entrants presents pricing pressure and limits profit margins.
Future Opportunities in Pet Sitting Industry
Expansion into underserved markets, especially in developing countries with growing pet ownership, presents significant growth opportunities. Integrating advanced technologies like AI-powered pet health monitoring and customized care plans can create new revenue streams. Catering to niche pet needs such as specialized care for exotic pets will further expand market potential.
Major Players in the Pet Sitting Industry Ecosystem
- Anvis Inc
- AirPets Relocation Services Pvt Ltd
- My Best Friend Dog Car
- PetSmart Inc
- Global Cargo Services (Global Pet Protection)
- PetBacker
- Barking Mad
- Petsfolio
- Rover
- We Love Pets
Key Developments in Pet Sitting Industry Industry
- September 2021: We Love Pets expanded its operations by launching three new franchises.
- February 2022: Petco partnered with Rover to offer pet services.
- November 2022: Wag Labs launched Wag! Neighborhood Network.
Strategic Pet Sitting Industry Market Forecast
The pet sitting industry is poised for continued growth, driven by technological advancements, changing consumer preferences, and increasing pet ownership. The market is expected to witness robust expansion in the coming years, with significant opportunities for companies that can innovate and cater to the evolving needs of pet owners. The projected market size exceeding $XX million by 2033 underscores the industry's substantial growth potential.
Pet Sitting Industry Segmentation
-
1. Pet Type
- 1.1. Dog
- 1.2. Cat
- 1.3. Other Animals
-
2. Service Type
- 2.1. Grooming
- 2.2. Pet Transportation
- 2.3. Pet Boarding
- 2.4. Pet Sitting
- 2.5. Pet Walking
- 2.6. Other Service Types
Pet Sitting Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
- 1.4. Rest of North America
-
2. Europe
- 2.1. Germany
- 2.2. United Kingdom
- 2.3. France
- 2.4. Russia
- 2.5. Spain
- 2.6. Italy
- 2.7. Rest of Europe
-
3. Asia Pacific
- 3.1. India
- 3.2. China
- 3.3. Japan
- 3.4. Australia
- 3.5. Rest of Asia Pacific
-
4. South America
- 4.1. Brazil
- 4.2. Argentina
- 4.3. Rest of South America
-
5. Africa
- 5.1. South Africa
- 5.2. Rest of Africa

Pet Sitting Industry Regional Market Share

Geographic Coverage of Pet Sitting Industry
Pet Sitting Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5.40% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Pet Humanization; Growing Trend of E-commerce
- 3.3. Market Restrains
- 3.3.1. Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health
- 3.4. Market Trends
- 3.4.1. Increasing Number of Pet Owners and Increased Spending on Pets
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Pet Type
- 5.1.1. Dog
- 5.1.2. Cat
- 5.1.3. Other Animals
- 5.2. Market Analysis, Insights and Forecast - by Service Type
- 5.2.1. Grooming
- 5.2.2. Pet Transportation
- 5.2.3. Pet Boarding
- 5.2.4. Pet Sitting
- 5.2.5. Pet Walking
- 5.2.6. Other Service Types
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. South America
- 5.3.5. Africa
- 5.1. Market Analysis, Insights and Forecast - by Pet Type
- 6. North America Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Pet Type
- 6.1.1. Dog
- 6.1.2. Cat
- 6.1.3. Other Animals
- 6.2. Market Analysis, Insights and Forecast - by Service Type
- 6.2.1. Grooming
- 6.2.2. Pet Transportation
- 6.2.3. Pet Boarding
- 6.2.4. Pet Sitting
- 6.2.5. Pet Walking
- 6.2.6. Other Service Types
- 6.1. Market Analysis, Insights and Forecast - by Pet Type
- 7. Europe Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Pet Type
- 7.1.1. Dog
- 7.1.2. Cat
- 7.1.3. Other Animals
- 7.2. Market Analysis, Insights and Forecast - by Service Type
- 7.2.1. Grooming
- 7.2.2. Pet Transportation
- 7.2.3. Pet Boarding
- 7.2.4. Pet Sitting
- 7.2.5. Pet Walking
- 7.2.6. Other Service Types
- 7.1. Market Analysis, Insights and Forecast - by Pet Type
- 8. Asia Pacific Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Pet Type
- 8.1.1. Dog
- 8.1.2. Cat
- 8.1.3. Other Animals
- 8.2. Market Analysis, Insights and Forecast - by Service Type
- 8.2.1. Grooming
- 8.2.2. Pet Transportation
- 8.2.3. Pet Boarding
- 8.2.4. Pet Sitting
- 8.2.5. Pet Walking
- 8.2.6. Other Service Types
- 8.1. Market Analysis, Insights and Forecast - by Pet Type
- 9. South America Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Pet Type
- 9.1.1. Dog
- 9.1.2. Cat
- 9.1.3. Other Animals
- 9.2. Market Analysis, Insights and Forecast - by Service Type
- 9.2.1. Grooming
- 9.2.2. Pet Transportation
- 9.2.3. Pet Boarding
- 9.2.4. Pet Sitting
- 9.2.5. Pet Walking
- 9.2.6. Other Service Types
- 9.1. Market Analysis, Insights and Forecast - by Pet Type
- 10. Africa Pet Sitting Industry Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Pet Type
- 10.1.1. Dog
- 10.1.2. Cat
- 10.1.3. Other Animals
- 10.2. Market Analysis, Insights and Forecast - by Service Type
- 10.2.1. Grooming
- 10.2.2. Pet Transportation
- 10.2.3. Pet Boarding
- 10.2.4. Pet Sitting
- 10.2.5. Pet Walking
- 10.2.6. Other Service Types
- 10.1. Market Analysis, Insights and Forecast - by Pet Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Anvis Inc
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 AirPets Relocation Services Pvt Ltd
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 My Best Friend Dog Car
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 PetSmart Inc
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Global Cargo Services (Global Pet Protection)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 PetBacker
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Barking Mad
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Petsfolio
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Rover
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 We Love Pets
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Anvis Inc
List of Figures
- Figure 1: Global Pet Sitting Industry Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America Pet Sitting Industry Revenue (Million), by Pet Type 2025 & 2033
- Figure 3: North America Pet Sitting Industry Revenue Share (%), by Pet Type 2025 & 2033
- Figure 4: North America Pet Sitting Industry Revenue (Million), by Service Type 2025 & 2033
- Figure 5: North America Pet Sitting Industry Revenue Share (%), by Service Type 2025 & 2033
- Figure 6: North America Pet Sitting Industry Revenue (Million), by Country 2025 & 2033
- Figure 7: North America Pet Sitting Industry Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Pet Sitting Industry Revenue (Million), by Pet Type 2025 & 2033
- Figure 9: Europe Pet Sitting Industry Revenue Share (%), by Pet Type 2025 & 2033
- Figure 10: Europe Pet Sitting Industry Revenue (Million), by Service Type 2025 & 2033
- Figure 11: Europe Pet Sitting Industry Revenue Share (%), by Service Type 2025 & 2033
- Figure 12: Europe Pet Sitting Industry Revenue (Million), by Country 2025 & 2033
- Figure 13: Europe Pet Sitting Industry Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Pet Sitting Industry Revenue (Million), by Pet Type 2025 & 2033
- Figure 15: Asia Pacific Pet Sitting Industry Revenue Share (%), by Pet Type 2025 & 2033
- Figure 16: Asia Pacific Pet Sitting Industry Revenue (Million), by Service Type 2025 & 2033
- Figure 17: Asia Pacific Pet Sitting Industry Revenue Share (%), by Service Type 2025 & 2033
- Figure 18: Asia Pacific Pet Sitting Industry Revenue (Million), by Country 2025 & 2033
- Figure 19: Asia Pacific Pet Sitting Industry Revenue Share (%), by Country 2025 & 2033
- Figure 20: South America Pet Sitting Industry Revenue (Million), by Pet Type 2025 & 2033
- Figure 21: South America Pet Sitting Industry Revenue Share (%), by Pet Type 2025 & 2033
- Figure 22: South America Pet Sitting Industry Revenue (Million), by Service Type 2025 & 2033
- Figure 23: South America Pet Sitting Industry Revenue Share (%), by Service Type 2025 & 2033
- Figure 24: South America Pet Sitting Industry Revenue (Million), by Country 2025 & 2033
- Figure 25: South America Pet Sitting Industry Revenue Share (%), by Country 2025 & 2033
- Figure 26: Africa Pet Sitting Industry Revenue (Million), by Pet Type 2025 & 2033
- Figure 27: Africa Pet Sitting Industry Revenue Share (%), by Pet Type 2025 & 2033
- Figure 28: Africa Pet Sitting Industry Revenue (Million), by Service Type 2025 & 2033
- Figure 29: Africa Pet Sitting Industry Revenue Share (%), by Service Type 2025 & 2033
- Figure 30: Africa Pet Sitting Industry Revenue (Million), by Country 2025 & 2033
- Figure 31: Africa Pet Sitting Industry Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 2: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 3: Global Pet Sitting Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 5: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 6: Global Pet Sitting Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 7: United States Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 8: Canada Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 9: Mexico Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 10: Rest of North America Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 11: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 12: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 13: Global Pet Sitting Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 14: Germany Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 15: United Kingdom Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 16: France Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 17: Russia Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 18: Spain Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 19: Italy Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 20: Rest of Europe Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 21: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 22: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 23: Global Pet Sitting Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 24: India Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 25: China Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 26: Japan Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 27: Australia Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 28: Rest of Asia Pacific Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 29: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 30: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 31: Global Pet Sitting Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 32: Brazil Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 33: Argentina Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 34: Rest of South America Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 35: Global Pet Sitting Industry Revenue Million Forecast, by Pet Type 2020 & 2033
- Table 36: Global Pet Sitting Industry Revenue Million Forecast, by Service Type 2020 & 2033
- Table 37: Global Pet Sitting Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 38: South Africa Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 39: Rest of Africa Pet Sitting Industry Revenue (Million) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Pet Sitting Industry?
The projected CAGR is approximately 5.40%.
2. Which companies are prominent players in the Pet Sitting Industry?
Key companies in the market include Anvis Inc, AirPets Relocation Services Pvt Ltd, My Best Friend Dog Car, PetSmart Inc, Global Cargo Services (Global Pet Protection), PetBacker, Barking Mad, Petsfolio, Rover, We Love Pets.
3. What are the main segments of the Pet Sitting Industry?
The market segments include Pet Type, Service Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 24.27 Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Pet Humanization; Growing Trend of E-commerce.
6. What are the notable trends driving market growth?
Increasing Number of Pet Owners and Increased Spending on Pets.
7. Are there any restraints impacting market growth?
Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health.
8. Can you provide examples of recent developments in the market?
November 2022: Wag Labs launched Wag! Neighborhood Network. Pet parents can book any pet caregiver directly with a few taps.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Pet Sitting Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Pet Sitting Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Pet Sitting Industry?
To stay informed about further developments, trends, and reports in the Pet Sitting Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

