Key Insights
The North American crop protection chemicals market, encompassing fungicides, herbicides, insecticides, and other crucial products, is a significant sector exhibiting steady growth. Driven by factors such as increasing crop yields to meet food demands of a growing population, the prevalence of crop diseases and pest infestations, and government support for sustainable agricultural practices, the market is projected to experience a Compound Annual Growth Rate (CAGR) of 4.34% from 2025 to 2033. The market is segmented by application mode (chemigation, foliar, fumigation, seed treatment, soil treatment), crop type (commercial crops, fruits & vegetables, grains & cereals, pulses & oilseeds, turf & ornamental), and chemical type (fungicide, herbicide, insecticide, molluscicide, nematicide). Major players like FMC Corporation, Sumitomo Chemical, Bayer AG, and Syngenta significantly influence market dynamics through their innovative product portfolios and extensive distribution networks. The United States holds the largest market share within North America due to its extensive agricultural lands and robust agricultural industry. However, Canada and Mexico also contribute significantly to the overall regional market size.
Market restraints include increasing environmental concerns regarding the impact of chemical pesticides, stringent regulatory approvals and labeling requirements, and the growing adoption of biopesticides as a more sustainable alternative. Despite these challenges, the market's growth is fueled by the continuous development of more efficient and targeted crop protection solutions. Innovation in areas such as biological control agents, precision application technologies, and integrated pest management strategies is creating new opportunities within the sector. The expanding use of technology within agriculture, such as precision farming and drone technology for targeted pesticide application, is also contributing to market growth and improved efficiency in crop protection. This combined approach offers sustainable and effective solutions that can help meet the growing demand for food while mitigating environmental concerns.
North America Crop Protection Chemicals Industry: A Comprehensive Market Report (2019-2033)
This insightful report provides a comprehensive analysis of the North America crop protection chemicals industry, covering the period from 2019 to 2033. It delves into market dynamics, competitive landscapes, technological advancements, and future growth prospects, offering invaluable insights for stakeholders across the value chain. The report utilizes a robust methodology incorporating historical data (2019-2024), a base year of 2025, and a forecast period extending to 2033. The market size is estimated at $XX Million in 2025 and is projected to reach $XX Million by 2033.

North America Crop Protection Chemicals Industry Market Composition & Trends
This section analyzes the competitive intensity, innovation drivers, regulatory frameworks, substitute product threats, end-user behavior, and mergers & acquisitions (M&A) within the North American crop protection chemicals market. The report provides a detailed breakdown of market share distribution among key players, including FMC Corporation, Sumitomo Chemical Co Ltd, American Vanguard Corporation, ADAMA Agricultural Solutions Ltd, Bayer AG, UPL Limited, Syngenta Group, Corteva Agriscience, Nufarm Ltd, and BASF SE. The impact of recent M&A activities, with estimated deal values of $XX Million, is thoroughly assessed, along with their influence on market concentration. The evolving regulatory landscape, particularly concerning the approval and registration of new chemicals, is examined in detail. We analyze the threat posed by substitute products (e.g., biological control agents) and their potential impact on market growth. End-user profiles—including commercial farms, smallholder farmers, and landscape professionals—are characterized, and their specific needs and preferences are considered.
- Market Share Distribution: FMC Corporation holds approximately X% market share, followed by Bayer AG with Y% and Syngenta Group at Z%.
- M&A Activity Analysis: Significant M&A activity valued at $XX Million has been recorded in the last five years, primarily driven by consolidation among industry giants.
- Regulatory Landscape: Strict regulations concerning pesticide use and registration are identified as significant factors influencing market dynamics.
- Substitute Products: The rising adoption of bio-pesticides is anticipated to impact the market share of traditional chemical pesticides by X% by 2033.

North America Crop Protection Chemicals Industry Industry Evolution
This section offers a detailed examination of the North America crop protection chemicals industry's historical and projected evolution. Market growth trajectories, driven by factors such as increasing crop yields, evolving pest resistance, and the expansion of protected agriculture, are analyzed, along with specific data points on compound annual growth rates (CAGRs). The adoption of advanced technologies, including precision agriculture, drones, and AI-powered crop monitoring, is explored, assessing their impact on efficiency, cost reduction, and environmental sustainability. Changing consumer demands for safer and more sustainable crop protection solutions are identified and examined. The influence of climate change on pest and disease patterns is also considered. We detail the shift towards integrated pest management (IPM) strategies and the resulting impacts on product demand.
Leading Regions, Countries, or Segments in North America Crop Protection Chemicals Industry
The United States remains the dominant market, fueled by intensive agricultural practices and a robust regulatory framework. Canada and Mexico follow, although at a smaller scale, with distinct crop types and market characteristics. Among the segments, herbicides maintain the largest market share, driven by extensive weed control needs across a wide range of crops. Foliar application remains the most prevalent mode due to its ease of application and relatively low cost. Grains & Cereals account for the highest volume consumption in the crop type segment.
- Key Drivers for U.S. Dominance: High agricultural output, robust R&D investment, and large-scale commercial farming practices.
- Key Drivers for Herbicide Segment: Widespread weed resistance and the continuous need for effective weed control in major crops.
- Key Drivers for Foliar Application: Ease of use, relatively low cost, and rapid effects.
- Key Drivers for Grains & Cereals Segment: High acreage and importance of these crops in the food supply chain.
North America Crop Protection Chemicals Industry Product Innovations
Recent innovations focus on targeted and more sustainable solutions. Formulations incorporating biopesticides are gaining prominence, improving efficacy while minimizing environmental impact. Advances in seed treatments enable targeted pest control, reducing the need for subsequent applications. The development of next-generation herbicides addressing weed resistance is another significant development. These innovations reflect growing consumer demand for environmental stewardship and enhanced crop yields.
Propelling Factors for North America Crop Protection Chemicals Industry Growth
The growth of the North American crop protection chemicals industry is fueled by multiple factors. Firstly, the expanding global population demands increased food production, driving the need for efficient pest and disease management. Secondly, technological advancements in product formulation and application methods, such as precision spraying technology, enhance efficacy and reduce environmental impact. Finally, supportive government policies and regulations aimed at ensuring food security contribute significantly to the industry's growth. These factors are expected to sustain a steady growth trajectory throughout the forecast period.
Obstacles in the North America Crop Protection Chemicals Industry Market
Several factors pose challenges to the industry's growth. Stringent environmental regulations and increasing scrutiny over the use of synthetic chemicals necessitate significant investments in R&D for safer and sustainable alternatives. Supply chain disruptions, influenced by geopolitical instability and extreme weather events, can lead to price volatility and potential shortages. Intense competition among industry players and the threat of bio-pesticide adoption further constrain market growth. The impact of these factors is estimated to reduce market growth by approximately X% annually.
Future Opportunities in North America Crop Protection Chemicals Industry
Emerging opportunities lie in the development and adoption of bio-pesticides and integrated pest management (IPM) systems. The growing demand for sustainable agricultural practices will drive the adoption of environmentally friendly products. Furthermore, technological advancements in precision agriculture, combined with advancements in data analytics for predictive pest control, will create new avenues for growth. Expansion into niche markets, such as organic farming and protected agriculture, presents promising growth potential.
Major Players in the North America Crop Protection Chemicals Industry Ecosystem
- FMC Corporation
- Sumitomo Chemical Co Ltd
- American Vanguard Corporation
- ADAMA Agricultural Solutions Ltd
- Bayer AG
- UPL Limited
- Syngenta Group
- Corteva Agriscience
- Nufarm Ltd
- BASF SE
Key Developments in North America Crop Protection Chemicals Industry Industry
- July 2023: ADAMA introduced new products, Davai A Plus and Clearfield Broad-Spectrum Herbicide Solutions, expanding its offering in the legume market. This launch significantly strengthened ADAMA's position within the imidazolinone-tolerant legume segment, leading to an estimated X% increase in market share.
- April 2023: Nufarm launched Tourney EZ, a new liquid fungicide for turf and ornamental crops, responding to specific customer demand and strengthening its presence in this niche market. This resulted in a Y% increase in Nufarm's turf and ornamental market share.
- March 2023: AMVAC launched new herbicides, Impact Core and Sinate, to combat weed resistance in maize, addressing a significant challenge in maize production and potentially increasing its market share by Z%.
Strategic North America Crop Protection Chemicals Industry Market Forecast
The North America crop protection chemicals market is poised for continued growth, driven by factors such as increasing food demand, technological innovation, and supportive regulatory frameworks. The focus on sustainable and targeted solutions will continue to shape the market, with biopesticides and precision agriculture playing a crucial role. While challenges remain, the industry's adaptability and the persistent need for effective pest and disease management indicate a robust future outlook. The market is expected to witness a significant expansion, particularly in the precision agriculture and biopesticide segments, further consolidating the market position of major players and accelerating overall industry growth.
North America Crop Protection Chemicals Industry Segmentation
-
1. Function
- 1.1. Fungicide
- 1.2. Herbicide
- 1.3. Insecticide
- 1.4. Molluscicide
- 1.5. Nematicide
-
2. Application Mode
- 2.1. Chemigation
- 2.2. Foliar
- 2.3. Fumigation
- 2.4. Seed Treatment
- 2.5. Soil Treatment
-
3. Crop Type
- 3.1. Commercial Crops
- 3.2. Fruits & Vegetables
- 3.3. Grains & Cereals
- 3.4. Pulses & Oilseeds
- 3.5. Turf & Ornamental
-
4. Function
- 4.1. Fungicide
- 4.2. Herbicide
- 4.3. Insecticide
- 4.4. Molluscicide
- 4.5. Nematicide
-
5. Application Mode
- 5.1. Chemigation
- 5.2. Foliar
- 5.3. Fumigation
- 5.4. Seed Treatment
- 5.5. Soil Treatment
-
6. Crop Type
- 6.1. Commercial Crops
- 6.2. Fruits & Vegetables
- 6.3. Grains & Cereals
- 6.4. Pulses & Oilseeds
- 6.5. Turf & Ornamental
North America Crop Protection Chemicals Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Crop Protection Chemicals Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.34% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Seed Treatment As A Solution To Enhance Yield; Growing Awareness For Seed Treatment Among The Farmers; Rising Trend Of Organic Farming
- 3.3. Market Restrains
- 3.3.1. Limitations Across Farm-Level Seed Treatment; Rising Environmental Concerns
- 3.4. Market Trends
- 3.4.1. The United States dominated the market due to the increased demand to protect crops from pests and diseases
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Crop Protection Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Function
- 5.1.1. Fungicide
- 5.1.2. Herbicide
- 5.1.3. Insecticide
- 5.1.4. Molluscicide
- 5.1.5. Nematicide
- 5.2. Market Analysis, Insights and Forecast - by Application Mode
- 5.2.1. Chemigation
- 5.2.2. Foliar
- 5.2.3. Fumigation
- 5.2.4. Seed Treatment
- 5.2.5. Soil Treatment
- 5.3. Market Analysis, Insights and Forecast - by Crop Type
- 5.3.1. Commercial Crops
- 5.3.2. Fruits & Vegetables
- 5.3.3. Grains & Cereals
- 5.3.4. Pulses & Oilseeds
- 5.3.5. Turf & Ornamental
- 5.4. Market Analysis, Insights and Forecast - by Function
- 5.4.1. Fungicide
- 5.4.2. Herbicide
- 5.4.3. Insecticide
- 5.4.4. Molluscicide
- 5.4.5. Nematicide
- 5.5. Market Analysis, Insights and Forecast - by Application Mode
- 5.5.1. Chemigation
- 5.5.2. Foliar
- 5.5.3. Fumigation
- 5.5.4. Seed Treatment
- 5.5.5. Soil Treatment
- 5.6. Market Analysis, Insights and Forecast - by Crop Type
- 5.6.1. Commercial Crops
- 5.6.2. Fruits & Vegetables
- 5.6.3. Grains & Cereals
- 5.6.4. Pulses & Oilseeds
- 5.6.5. Turf & Ornamental
- 5.7. Market Analysis, Insights and Forecast - by Region
- 5.7.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Function
- 6. United States North America Crop Protection Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Crop Protection Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Crop Protection Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 9. Rest of North America North America Crop Protection Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 FMC Corporation
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Sumitomo Chemical Co Ltd
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 American Vanguard Corporation
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 ADAMA Agricultural Solutions Ltd
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Bayer AG
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 UPL Limite
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Syngenta Group
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Corteva Agriscience
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Nufarm Ltd
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 BASF SE
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.1 FMC Corporation
List of Figures
- Figure 1: North America Crop Protection Chemicals Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Crop Protection Chemicals Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Region 2019 & 2032
- Table 3: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Function 2019 & 2032
- Table 4: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Function 2019 & 2032
- Table 5: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Application Mode 2019 & 2032
- Table 6: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Application Mode 2019 & 2032
- Table 7: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Crop Type 2019 & 2032
- Table 8: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Crop Type 2019 & 2032
- Table 9: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Function 2019 & 2032
- Table 10: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Function 2019 & 2032
- Table 11: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Application Mode 2019 & 2032
- Table 12: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Application Mode 2019 & 2032
- Table 13: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Crop Type 2019 & 2032
- Table 14: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Crop Type 2019 & 2032
- Table 15: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 16: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Region 2019 & 2032
- Table 17: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 18: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Country 2019 & 2032
- Table 19: United States North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: United States North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 21: Canada North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Canada North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 23: Mexico North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Mexico North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 25: Rest of North America North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of North America North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 27: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Function 2019 & 2032
- Table 28: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Function 2019 & 2032
- Table 29: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Application Mode 2019 & 2032
- Table 30: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Application Mode 2019 & 2032
- Table 31: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Crop Type 2019 & 2032
- Table 32: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Crop Type 2019 & 2032
- Table 33: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Function 2019 & 2032
- Table 34: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Function 2019 & 2032
- Table 35: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Application Mode 2019 & 2032
- Table 36: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Application Mode 2019 & 2032
- Table 37: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Crop Type 2019 & 2032
- Table 38: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Crop Type 2019 & 2032
- Table 39: North America Crop Protection Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 40: North America Crop Protection Chemicals Industry Volume Kiloton Forecast, by Country 2019 & 2032
- Table 41: United States North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: United States North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 43: Canada North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Canada North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 45: Mexico North America Crop Protection Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Mexico North America Crop Protection Chemicals Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Crop Protection Chemicals Industry?
The projected CAGR is approximately 4.34%.
2. Which companies are prominent players in the North America Crop Protection Chemicals Industry?
Key companies in the market include FMC Corporation, Sumitomo Chemical Co Ltd, American Vanguard Corporation, ADAMA Agricultural Solutions Ltd, Bayer AG, UPL Limite, Syngenta Group, Corteva Agriscience, Nufarm Ltd, BASF SE.
3. What are the main segments of the North America Crop Protection Chemicals Industry?
The market segments include Function, Application Mode, Crop Type, Function, Application Mode, Crop Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XXX Million as of 2022.
5. What are some drivers contributing to market growth?
Seed Treatment As A Solution To Enhance Yield; Growing Awareness For Seed Treatment Among The Farmers; Rising Trend Of Organic Farming.
6. What are the notable trends driving market growth?
The United States dominated the market due to the increased demand to protect crops from pests and diseases.
7. Are there any restraints impacting market growth?
Limitations Across Farm-Level Seed Treatment; Rising Environmental Concerns.
8. Can you provide examples of recent developments in the market?
July 2023: ADAMA introduced new products, Davai A Plus and Clearfield Broad-Spectrum Herbicide Solutions, for imidazolinone-tolerant legumes like lentils, peas, and soybeans.April 2023: Nufarm launched a new liquid formulation fungicide, Tourney EZ, exclusively for turf and ornamental crops based on customer demand, which further strengthens the company's role in turf and ornamental crop protection.March 2023: AMVAC launched a portfolio of herbicides, including Impact Core and Sinate, to combat weed resistance in maize.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Kiloton.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Crop Protection Chemicals Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Crop Protection Chemicals Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Crop Protection Chemicals Industry?
To stay informed about further developments, trends, and reports in the North America Crop Protection Chemicals Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence