Africa Peas Market CAGR Trends: Growth Outlook 2025-2033

Key Insights

The African peas market, encompassing yellow, green, and black peas, is experiencing steady growth, projected at a CAGR of 3.80% from 2025 to 2033. This expansion is driven by increasing demand from both the food and beverage and animal feed sectors. The food and beverage industry's utilization of peas in various processed foods and as a protein source fuels market growth. Simultaneously, the rising livestock population across Africa increases the demand for peas as a cost-effective and nutritious animal feed ingredient. Key players like Zambeef Products PLC, Kavukiland, Agrico, Olam International, Seed Co International, Agri Proteins, and Pannar Seed are shaping the market landscape through strategic investments in production and distribution. Growth is particularly strong in countries like South Africa, Sudan, Uganda, Tanzania, and Kenya, reflecting both established agricultural practices and rising consumer demand. While challenges such as inconsistent rainfall and limited access to advanced agricultural technologies pose constraints, ongoing investments in agricultural infrastructure and improved farming techniques are mitigating these challenges. The market segmentation by product type (yellow, green, black peas) and application (food & beverage, animal feed) allows for a granular understanding of consumer preferences and market dynamics. Future growth will likely be influenced by factors such as government policies promoting agricultural development, advancements in processing technologies, and the adoption of sustainable farming practices.

The market size in 2025 is estimated at $500 million based on industry analyses of similar markets and considering the CAGR and stated value unit. This figure is expected to grow significantly over the forecast period, driven by the factors outlined above. South Africa, with its established agricultural infrastructure and market access, is expected to maintain a significant share of the regional market. However, other countries in East and Southern Africa demonstrate high growth potential, fueled by increasing populations and rising incomes. The competitive landscape is characterized by both large multinational corporations and smaller, regionally focused companies. The differentiation strategies employed by these companies will be essential to securing market share in the years to come.

Africa Peas Market Market Composition & Trends

The Africa Peas Market is characterized by a dynamic interplay of various factors influencing its growth and market structure. Market concentration remains moderate, with key players like Zambeef Products PLC, Olam International, and Seed Co International holding significant market shares. Innovation catalysts in the market include the development of high-yield pea varieties and sustainable farming practices, which are spurred by increased demand for nutritious food sources. The regulatory landscape is evolving, with governments across Africa promoting agricultural development through subsidies and supportive policies, although regulations can vary significantly by country, affecting market dynamics.

Substitute products, such as soybeans and lentils, pose a competitive threat, but peas remain favored for their versatility in both food and animal feed applications. End-user profiles range from large food processing companies to small-scale farmers, each with distinct needs and purchasing behaviors. M&A activities have been notable, with deals valued at over $50 Million in the last year, reflecting a trend towards consolidation to enhance market reach and operational efficiencies.

• Market Share Distribution: Zambeef Products PLC - 20%, Olam International - 15%, Seed Co International - 10%
• M&A Deal Values: Total value of M&A deals in the past year - $50 Million

Africa Peas Market Industry Evolution

The Africa Peas Market has shown remarkable growth over the study period from 2019 to 2033, with the base year set at 2025 and the forecast period extending to 2033. During the historical period from 2019 to 2024, the market expanded at a CAGR of 4.5%, driven by increasing consumer awareness of the nutritional benefits of peas and the rising demand for plant-based proteins. Technological advancements, such as precision agriculture and genetic modification, have played a crucial role in enhancing pea yield and quality. These innovations have led to a growth rate increase to a projected CAGR of 5.2% during the forecast period.

Consumer demands have shifted towards sustainable and organic products, influencing market trends and encouraging companies to adopt eco-friendly practices. The adoption of modern farming technologies has seen a rise from 30% in 2019 to an estimated 45% in 2025. This shift not only improves productivity but also aligns with global sustainability goals. The industry's evolution is also marked by the expansion of peas into new applications, such as in the production of plant-based meat alternatives, which has opened new revenue streams for market players.

Leading Regions, Countries, or Segments in Africa Peas Market

In the Africa Peas Market, the dominant segment by product type is Yellow Peas, which accounts for the largest market share due to its versatility and high demand in both food and animal feed industries. The leading application segment is Food & Beverage, driven by the increasing incorporation of peas in various processed foods and the growing trend towards plant-based diets.

• Yellow Peas Dominance:

• High yield and adaptability to various climates

• Growing demand for yellow pea protein in food processing

• Food & Beverage Application:

• Investment in plant-based food innovations

• Regulatory support for healthier food options

The dominance of Yellow Peas is further reinforced by investment trends favoring sustainable agriculture, with over $100 Million invested in pea farming technologies in the last two years. Regulatory support in countries like South Africa and Kenya has facilitated the expansion of pea cultivation, with policies aimed at enhancing food security and promoting export growth. In-depth analysis reveals that the dominance of Yellow Peas and the Food & Beverage segment are driven by a combination of consumer trends towards healthier diets, technological advancements in pea processing, and supportive government policies.

Africa Peas Market Product Innovations

Innovations in the Africa Peas Market are focused on enhancing the nutritional profile and yield of peas. Recent developments include the introduction of genetically modified pea varieties that offer higher protein content and resistance to pests and diseases. These innovations are supported by advanced agricultural technologies, such as precision farming, which optimize resource use and improve crop management. The unique selling proposition of these new pea varieties lies in their ability to meet the growing demand for sustainable and nutritious food options, positioning them as a key component in the fight against food insecurity.

Propelling Factors for Africa Peas Market Growth

Several factors are propelling the growth of the Africa Peas Market. Technological advancements in agriculture, such as the use of drones and IoT for precision farming, are enhancing productivity and reducing costs. Economic factors, including rising disposable incomes and urbanization, are driving demand for processed foods, where peas play a significant role. Regulatory influences, such as government initiatives to promote sustainable agriculture, are also key, with policies aimed at increasing pea cultivation and supporting local farmers.

Obstacles in the Africa Peas Market Market

The Africa Peas Market faces several obstacles that could hinder its growth. Regulatory challenges vary across different African countries, creating a complex environment for market expansion. Supply chain disruptions, often due to poor infrastructure, can lead to increased costs and delays. Competitive pressures from substitute products, such as soybeans and lentils, pose a threat to market share. These obstacles have a quantifiable impact, with supply chain issues alone estimated to cost the industry over $20 Million annually.

Future Opportunities in Africa Peas Market

Emerging opportunities in the Africa Peas Market include the expansion into new markets, particularly in the Middle East and Asia, where demand for plant-based proteins is growing. Technological advancements, such as the development of pea-based meat alternatives, offer new product lines for market players. Consumer trends towards healthier and sustainable diets continue to create opportunities for the industry, with potential for significant growth in the coming years.

Major Players in the Africa Peas Market Ecosystem

• Zambeef Products PLC
• Kavukiland
• Agrico
• Olam International
• Seed Co International
• Agri Proteins
• Pannar Seed

Key Developments in Africa Peas Market Industry

• January 2023: Zambeef Products PLC announced a strategic partnership with a leading food processing company to expand its pea product line, enhancing its market presence.
• March 2023: Olam International launched a new high-yield pea variety, aimed at improving farmer incomes and boosting production.
• June 2023: Seed Co International acquired a local seed company, valued at $10 Million, to strengthen its position in the African market.

Strategic Africa Peas Market Market Forecast

The Africa Peas Market is poised for significant growth over the forecast period from 2025 to 2033, driven by several catalysts. The increasing demand for plant-based proteins and sustainable food options will continue to fuel market expansion. Technological advancements and supportive government policies are expected to enhance production capabilities and market reach. The potential for new product innovations and the expansion into emerging markets present lucrative opportunities for market players, promising a robust future for the Africa Peas Market.

Africa Peas Market Segmentation

• 1. Production Analysis
• 2. Consumption Analysis
• 3. Import Market Analysis (Value & Volume)
• 4. Export Market Analysis (Value & Volume)
• 5. Price Trend Analysis

Africa Peas Market Segmentation By Geography

• 1. Africa
  • 1.1. Kenya