Key Insights
The India industrial coatings market, valued at approximately ₹100 billion (USD 12 billion) in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 5% through 2033. This expansion is fueled by several key factors. The burgeoning automotive sector, driven by increasing vehicle production and a growing middle class, significantly contributes to the market's demand. Simultaneously, the oil and gas industry's need for protective and specialized coatings to withstand harsh environments and the expanding electrical and electronics manufacturing are driving further growth. Technological advancements, such as the increasing adoption of water-borne coatings to meet stricter environmental regulations and improve worker safety, are also shaping the market. While fluctuating raw material prices pose a challenge, the government's focus on infrastructure development and "Make in India" initiatives present lucrative opportunities. The market is segmented by end-user industry (automotive, oil and gas, electrical & electronics, etc.), resin type (epoxy, polyurethane, etc.), and coating technology (water-borne, solvent-borne, etc.), offering diverse avenues for growth. Regional variations exist, with potentially faster growth in regions experiencing significant industrialization.
The competitive landscape is dynamic, featuring both global giants like Sherwin-Williams, Jotun, and BASF, and established domestic players like Asian Paints and Kansai Nerolac. These companies are constantly innovating to meet evolving customer needs, focusing on sustainable and high-performance coatings. The market's future success hinges on sustaining the current growth trajectory through continuous technological innovation, strategic partnerships, and addressing challenges related to raw material costs and environmental regulations. The focus on sustainable and eco-friendly coatings will likely accelerate, driven by both consumer and governmental pressures, creating opportunities for companies that invest in research and development in this area. Furthermore, the increasing focus on digitalization and the adoption of advanced technologies in the manufacturing process will reshape the market landscape in the coming years.

India Industrial Coatings Market: A Comprehensive Report (2019-2033)
This insightful report provides a detailed analysis of the India Industrial Coatings Market, offering a comprehensive overview of its current state, future trajectory, and key players. Covering the period from 2019 to 2033, with 2025 as the base year, this report is an essential resource for stakeholders seeking to understand and capitalize on opportunities within this dynamic market. The market is projected to reach xx Million by 2033.
India Industrial Coatings Market Composition & Trends
This section delves into the competitive landscape of the Indian industrial coatings market, examining market concentration, innovation drivers, regulatory frameworks, substitute products, end-user profiles, and merger & acquisition (M&A) activities. We analyze the market share distribution among key players including Chugoku Marine Paints Ltd, The Sherwin-Williams Company, Nippon Paint (India) Private Ltd, Jotun, RPM International Inc, Beckers Group, BASF SE, Axalta Coating Systems, Kansai Nerolac Paints Limited, Hempel A/S, AkzoNobel India Ltd, Asian Paints PPG Pvt Ltd, Sika AG, Wacker Chemie AG, Berger Paints India Ltd, and others. The report also quantifies M&A deal values and their impact on market dynamics. The analysis includes:
- Market Concentration: A detailed examination of market share held by major players and the overall level of competition. We assess the presence of dominant players and the potential for future consolidation. xx% of the market is held by the top 5 players in 2025.
- Innovation Catalysts: Exploration of technological advancements driving innovation, such as the increasing adoption of water-borne coatings and the development of specialized coatings for niche applications.
- Regulatory Landscape: Assessment of relevant government regulations and their influence on market growth, including environmental regulations and safety standards.
- Substitute Products: Analysis of alternative coating solutions and their potential to disrupt the market.
- End-User Profiles: Detailed profiles of key end-user industries, including their coating needs and preferences. We examine growth in segments like automotive, oil & gas, and electronics.
- M&A Activities: Review of recent M&A activity, including deal values and strategic implications for market players. We identify key trends and predict future M&A activity based on current market forces.

India Industrial Coatings Market Industry Evolution
This section provides a comprehensive analysis of the India Industrial Coatings Market's evolution from 2019 to 2024, projecting growth trajectories to 2033. We delve into technological advancements, evolving consumer preferences, and the influence of macroeconomic factors on market performance. Detailed growth rates for various segments are presented, along with precise adoption metrics for new technologies. Specific data points illustrate the market's dynamic growth, highlighting key inflection points and pivotal moments shaping its trajectory. The analysis encompasses:
- Market Size and Growth Rate (2019-2033): A detailed breakdown of market size and year-on-year growth rates for both the historical period (2019-2024) and the projected forecast period (2025-2033). This includes specific data points and graphical representations to visualize the market's expansion.
- Technological Advancements and Adoption Rates: In-depth examination of technological advancements, including the widespread shift towards water-borne coatings, the increasing utilization of advanced resin technologies (e.g., UV-curable coatings, powder coatings), and the adoption of sustainable and eco-friendly formulations. We will analyze adoption rates, market penetration, and the factors driving these trends.
- Evolving Consumer Demands and Market Impact: Analysis of shifting consumer demands, focusing on the influence of factors such as sustainability concerns, performance requirements, aesthetic preferences, and cost considerations. We will identify specific shifts in preferences and their corresponding impact on the types of coatings being developed and marketed.
- Macroeconomic Factors and Their Influence: Correlation of market growth with broader macroeconomic trends, including GDP growth, industrial production, infrastructure development, government policies (e.g., initiatives promoting "Make in India"), and fluctuations in raw material prices. We will analyze the impact of these factors on market demand and growth.
Leading Regions, Countries, or Segments in India Industrial Coatings Market
This section identifies the leading regions, countries, and segments within the Indian industrial coatings market, providing a detailed analysis of the factors contributing to their dominance. The analysis will focus on:
End-User Industry Segmentation:
- Automotive: Detailed analysis of high growth, driven by rising vehicle production, the increasing demand for high-performance coatings (e.g., scratch-resistant, UV-resistant coatings), and the adoption of advanced coating technologies. Market share data and future projections will be included.
- Oil and Gas: In-depth examination of strong demand for corrosion-resistant coatings in pipelines, offshore platforms, and other critical infrastructure. We will discuss specific coating types used and the challenges faced in this demanding environment.
- Electrical and Electronics: Analysis of the growing need for protective and aesthetically pleasing coatings in electronic devices, including considerations for durability, thermal stability, and regulatory compliance.
- Aerospace (Aircraft): Discussion of specialized coatings with stringent performance and durability requirements, emphasizing the use of high-performance materials and advanced application techniques.
- Building and Construction (Decorative): Analysis of significant market share, driven by increasing consumer spending on home improvement and construction activities. We will explore trends in color preferences, finishes, and sustainability in this segment.
- Marine: Examination of demand for marine coatings that protect against corrosion, fouling, and harsh marine environments. We will discuss the unique challenges and specialized coatings required in this sector.
- Other End-user Industries: Comprehensive analysis of smaller, yet significant market segments, such as packaging, metal fabrication, and general industrial applications.
Resin Type Segmentation:
- Epoxy: Detailed analysis of its wide usage due to exceptional performance characteristics, including chemical resistance, durability, and adhesion. We will cover various epoxy formulations and their applications.
- Polyurethane: Analysis of its demand driven by versatility, durability, and aesthetic appeal. We will highlight different polyurethane types and their specific applications.
- Acrylic: Discussion of its popularity due to cost-effectiveness, ease of application, and good performance characteristics.
- Polyester: Examination of its wide use in various industrial applications, including automotive and building and construction.
- Other Resin Types: Analysis of niche resin types and their specific applications, including alkyd, silicone, and others.
Technology Segmentation:
- Water-borne Coatings: Detailed analysis of increasing adoption due to stringent environmental regulations, superior performance in terms of VOC emissions, and improved health and safety aspects.
- Solvent-borne Coatings: Discussion of their continued significance, while also acknowledging the pressure from water-borne alternatives and the environmental concerns surrounding their use.
- Powder Coatings: Analysis of the growing market share of powder coatings driven by efficiency, sustainability, and excellent performance characteristics.
- Other Coatings Technologies: Exploration of emerging technologies, such as UV-curable coatings, and their potential impact on the market.
Key Drivers (using bullet points):
- Government initiatives promoting infrastructure development (e.g., "Make in India" initiative).
- Increased investments in manufacturing and industrial activities.
- Stringent environmental regulations driving the adoption of eco-friendly coatings (specific examples of regulations and their impacts will be provided).
- Growth in the automotive, construction, and other key end-user industries.
India Industrial Coatings Market Product Innovations
This section showcases recent product innovations in the Indian industrial coatings market, including their applications and performance metrics. We highlight unique selling propositions and technological advancements that are shaping the industry. Examples of innovative coatings and their benefits will be provided, emphasizing improvements in durability, performance, and environmental impact.
Propelling Factors for India Industrial Coatings Market Growth
Several key factors propel the growth of the India Industrial Coatings Market. These include:
- Technological Advancements: Development of high-performance, eco-friendly coatings with enhanced durability, corrosion resistance, and aesthetic appeal. Specific examples of new technologies will be highlighted.
- Economic Growth: Expansion of various industries, particularly manufacturing, construction, and automotive, fuels the demand for industrial coatings.
- Government Regulations and Policies: Environmental regulations promote the adoption of sustainable coatings, creating a positive market shift. Specific examples of policy impacts, incentives, and penalties will be detailed.
- Increasing Infrastructure Development: Investment in infrastructure projects creates substantial demand for protective and decorative coatings.
Obstacles in the India Industrial Coatings Market
Despite the growth potential, the market faces significant challenges:
- Regulatory Hurdles: Complex regulatory frameworks and stringent compliance requirements can hinder product development and market entry. Specific examples of regulatory challenges will be discussed, along with their quantifiable impacts.
- Supply Chain Disruptions: Global supply chain issues impacting the availability and cost of raw materials and components. The impact of these disruptions on production and pricing will be analyzed.
- Competitive Pressures: Intense competition among both established multinational corporations and emerging domestic players. The competitive landscape will be analyzed, highlighting market share dynamics and competitive strategies.
- Fluctuations in Raw Material Prices: Price volatility of raw materials, such as resins, solvents, and pigments, impacting production costs and profitability.
Future Opportunities in India Industrial Coatings Market
Future opportunities lie in:
- Expansion into new markets: Untapped potential in smaller cities and rural areas.
- Development of specialized coatings: Meeting the growing demand for coatings in niche applications.
- Adoption of advanced technologies: Innovation in coating technologies to enhance performance and sustainability. Examples of emerging markets and technologies will be given.
Major Players in the India Industrial Coatings Market Ecosystem
- Chugoku Marine Paints Ltd
- The Sherwin-Williams Company
- Nippon Paint (India) Private Ltd
- Jotun
- RPM International Inc
- Beckers Group
- BASF SE
- Axalta Coating Systems
- Kansai Nerolac Paints Limited
- Hempel A/S
- AkzoNobel India Ltd
- Asian Paints PPG Pvt Ltd
- Sika AG
- Wacker Chemie AG
- Berger Paints India Ltd
Key Developments in India Industrial Coatings Market Industry
- November 2021: Asian Paints signed a memorandum of understanding with the Gujarat government to expand its resin manufacturing capacity from 32,000 MT to 85,000 MT over two to three years, reflecting the growing demand for industrial coatings.
Strategic India Industrial Coatings Market Forecast
The India Industrial Coatings Market is poised for significant growth driven by robust economic expansion, increasing industrialization, and rising demand for high-performance and sustainable coatings. The market is expected to witness a steady rise in demand across various segments, propelled by technological advancements and favorable government policies. Future opportunities are abundant, especially in specialized coatings for niche applications and the adoption of eco-friendly solutions. This presents significant potential for both established players and new entrants to the market.
India Industrial Coatings Market Segmentation
-
1. Resin Type
- 1.1. Epoxy
- 1.2. Polyurethane
- 1.3. Acrylic
- 1.4. Polyester
- 1.5. and other resin types
-
2. Technology
- 2.1. Water-borne Coatings
- 2.2. Solvent-borne Coatings
- 2.3. Other coatings Technologies
-
3. End-User Industry
- 3.1. Automotive
- 3.2. Oil and Gas
- 3.3. Electrical and Electronics
- 3.4. Aircraft
- 3.5. Decorative
- 3.6. Marine
- 3.7. Other End-user industries
India Industrial Coatings Market Segmentation By Geography
- 1. India

India Industrial Coatings Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 5.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Demand for Protective Coatings; Increasing Usage Of Corrosion Coatings
- 3.3. Market Restrains
- 3.3.1. Harmful Environmental Impact of Solvent-borne Coatings; Other Restraints
- 3.4. Market Trends
- 3.4.1. Automotive Segment to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Industrial Coatings Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 5.1.1. Epoxy
- 5.1.2. Polyurethane
- 5.1.3. Acrylic
- 5.1.4. Polyester
- 5.1.5. and other resin types
- 5.2. Market Analysis, Insights and Forecast - by Technology
- 5.2.1. Water-borne Coatings
- 5.2.2. Solvent-borne Coatings
- 5.2.3. Other coatings Technologies
- 5.3. Market Analysis, Insights and Forecast - by End-User Industry
- 5.3.1. Automotive
- 5.3.2. Oil and Gas
- 5.3.3. Electrical and Electronics
- 5.3.4. Aircraft
- 5.3.5. Decorative
- 5.3.6. Marine
- 5.3.7. Other End-user industries
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. India
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 6. North India India Industrial Coatings Market Analysis, Insights and Forecast, 2019-2031
- 7. South India India Industrial Coatings Market Analysis, Insights and Forecast, 2019-2031
- 8. East India India Industrial Coatings Market Analysis, Insights and Forecast, 2019-2031
- 9. West India India Industrial Coatings Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Chugoku Marine Paints Ltd
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 The Sherwin-Williams Company
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Nippon Paint (India) Private Ltd
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Jotun
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 RPM International Inc
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Beckers Group
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 BASF SE
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Axalta Coating Systems
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Kansai Nerolac Paints Limited
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Hempel A/S
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 AkzoNobel India Ltd
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Asian Paints PPG Pvt Ltd
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Sika AG
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Wacker Chemie AG*List Not Exhaustive
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Berger Paints India Ltd
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.1 Chugoku Marine Paints Ltd
List of Figures
- Figure 1: India Industrial Coatings Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: India Industrial Coatings Market Share (%) by Company 2024
List of Tables
- Table 1: India Industrial Coatings Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: India Industrial Coatings Market Volume liter Forecast, by Region 2019 & 2032
- Table 3: India Industrial Coatings Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 4: India Industrial Coatings Market Volume liter Forecast, by Resin Type 2019 & 2032
- Table 5: India Industrial Coatings Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 6: India Industrial Coatings Market Volume liter Forecast, by Technology 2019 & 2032
- Table 7: India Industrial Coatings Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 8: India Industrial Coatings Market Volume liter Forecast, by End-User Industry 2019 & 2032
- Table 9: India Industrial Coatings Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: India Industrial Coatings Market Volume liter Forecast, by Region 2019 & 2032
- Table 11: India Industrial Coatings Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: India Industrial Coatings Market Volume liter Forecast, by Country 2019 & 2032
- Table 13: North India India Industrial Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: North India India Industrial Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 15: South India India Industrial Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: South India India Industrial Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 17: East India India Industrial Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: East India India Industrial Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 19: West India India Industrial Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: West India India Industrial Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 21: India Industrial Coatings Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 22: India Industrial Coatings Market Volume liter Forecast, by Resin Type 2019 & 2032
- Table 23: India Industrial Coatings Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 24: India Industrial Coatings Market Volume liter Forecast, by Technology 2019 & 2032
- Table 25: India Industrial Coatings Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 26: India Industrial Coatings Market Volume liter Forecast, by End-User Industry 2019 & 2032
- Table 27: India Industrial Coatings Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: India Industrial Coatings Market Volume liter Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Industrial Coatings Market?
The projected CAGR is approximately > 5.00%.
2. Which companies are prominent players in the India Industrial Coatings Market?
Key companies in the market include Chugoku Marine Paints Ltd, The Sherwin-Williams Company, Nippon Paint (India) Private Ltd, Jotun, RPM International Inc, Beckers Group, BASF SE, Axalta Coating Systems, Kansai Nerolac Paints Limited, Hempel A/S, AkzoNobel India Ltd, Asian Paints PPG Pvt Ltd, Sika AG, Wacker Chemie AG*List Not Exhaustive, Berger Paints India Ltd.
3. What are the main segments of the India Industrial Coatings Market?
The market segments include Resin Type, Technology, End-User Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Demand for Protective Coatings; Increasing Usage Of Corrosion Coatings.
6. What are the notable trends driving market growth?
Automotive Segment to Dominate the Market.
7. Are there any restraints impacting market growth?
Harmful Environmental Impact of Solvent-borne Coatings; Other Restraints.
8. Can you provide examples of recent developments in the market?
In November 2021, a memorandum of understanding was signed by Asian Paints in India with the Gujarat government to expand their resin manufacturing capacity from 32,000 MT to 85,000 MT for the next two to three years. This expansion will fulfill the increasing market demand for Industrial coatings within the country.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in liter .
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Industrial Coatings Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Industrial Coatings Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Industrial Coatings Market?
To stay informed about further developments, trends, and reports in the India Industrial Coatings Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence