Key Insights
The North American directional drilling market, encompassing onshore and offshore operations utilizing both Rotary Steerable Systems (RSS) and conventional methods, is experiencing robust growth. Driven by increasing exploration and production activities in shale gas and oil reserves, particularly in the United States, the market is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 4.5% from 2025 to 2033. Key players like Schlumberger, Halliburton, Baker Hughes, and Expro Group are heavily invested in technological advancements, including improved RSS technology and automation, leading to enhanced drilling efficiency and reduced operational costs. This technological push, coupled with the ongoing demand for energy, fuels market expansion. While regulatory hurdles and environmental concerns represent potential restraints, the overall outlook remains positive, particularly for onshore operations which currently dominate the market share due to the vast shale reserves in the US. The growth is further fueled by the ongoing exploration activities in unconventional resource plays such as the Permian and Bakken basins.
The segmentation within the North American market reveals a significant dominance of onshore drilling due to its established infrastructure and readily available resources. Within service types, RSS technology enjoys higher adoption rates than conventional methods, primarily due to its precision and efficiency benefits. The involvement of major oil and gas operators like ExxonMobil, Chevron, and BP demonstrates the high level of industry investment and confidence in this market sector. Looking ahead, the market's trajectory is expected to be shaped by further technological innovations focusing on cost reduction, improved safety standards, and data analytics for optimized drilling strategies. The continued exploration of unconventional resources will undoubtedly play a pivotal role in shaping the future growth and expansion of the North American directional drilling market.

North America Directional Drilling Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America directional drilling industry, encompassing market size, trends, leading players, and future prospects. The study period covers 2019-2033, with 2025 as the base and estimated year, and a forecast period of 2025-2033. The report offers invaluable insights for stakeholders, including operators, service providers, investors, and industry professionals seeking to navigate this dynamic market. The market value is projected to reach xx Million by 2033, representing significant growth opportunities.
North America Directional Drilling Industry Market Composition & Trends
This section delves into the competitive landscape of the North America directional drilling market, evaluating market concentration, innovation, regulatory influences, and M&A activity. The market is characterized by a mix of major international players and specialized service providers. Market share is currently dominated by a few key players, including Schlumberger Ltd, Halliburton Company, and Baker Hughes Company, with a combined market share of approximately xx%. However, smaller, specialized firms are emerging, driving innovation and competition.
- Market Concentration: High, with a few dominant players.
- Innovation Catalysts: Advancements in Rotary Steerable Systems (RSS) and automation.
- Regulatory Landscape: Stringent environmental regulations and safety standards impact operations.
- Substitute Products: Limited viable substitutes currently exist.
- End-User Profiles: Primarily oil and gas operators, along with pipeline construction companies.
- M&A Activities: The industry has seen significant M&A activity in recent years, with deal values totaling xx Million over the past five years. Consolidation is expected to continue, driven by economies of scale and technological integration.

North America Directional Drilling Industry Industry Evolution
The North America directional drilling industry has experienced substantial growth over the past few years driven by several factors including the increasing demand for oil and gas, technological advancements, and the expansion of unconventional resources. Technological advancements in RSS and automation are improving drilling efficiency and reducing costs, enhancing market appeal. The market is moving towards more sophisticated and efficient drilling techniques, pushing the adoption of advanced technologies. This has led to significant improvements in drilling accuracy, speed, and safety. The market growth is estimated at xx% CAGR during the forecast period (2025-2033). The increasing demand for natural gas, coupled with government incentives for energy exploration, is further fueling market growth. Consumer demand for energy drives directional drilling to facilitate access to deeper and more challenging reserves.
Leading Regions, Countries, or Segments in North America Directional Drilling Industry
The onshore segment currently dominates the North America directional drilling market, driven by robust oil and gas production in regions like the Permian Basin and Eagle Ford Shale. However, the offshore segment presents considerable growth potential, particularly with the development of deepwater drilling technologies. The Rotary Steerable Systems (RSS) segment holds the largest market share due to their superior accuracy and efficiency compared to conventional methods.
- Onshore Segment Drivers: High oil and gas production in key shale formations, substantial infrastructure, and lower initial investment costs.
- Offshore Segment Drivers: Exploration and production in deepwater areas, technological advancements enhancing deep-water drilling capabilities.
- RSS Segment Drivers: Enhanced accuracy, reduced non-productive time, and increased drilling efficiency.
- Conventional Segment Drivers: Lower initial investment compared to RSS, suitable for certain applications.
North America Directional Drilling Industry Product Innovations
Recent innovations include enhanced RSS technologies with improved steering capabilities, automation features that optimize drilling parameters, and advanced sensors that provide real-time data analysis for improved decision-making. These advancements improve drilling speed, accuracy, and safety, reducing overall costs. The development of more sustainable drilling fluids and waste management solutions also addresses growing environmental concerns. Unique selling propositions are often centered on efficiency gains, cost reductions, and enhanced safety features.
Propelling Factors for North America Directional Drilling Industry Growth
Several factors are driving growth in the North America directional drilling market. Technological advancements in RSS and automation are leading to increased efficiency and reduced costs, while rising demand for oil and gas fuels production and exploration efforts. Government policies and incentives aimed at boosting domestic energy production are providing further impetus. Additionally, the growth of unconventional resource extraction such as shale gas and tight oil significantly expands the potential applications for directional drilling.
Obstacles in the North America Directional Drilling Industry Market
The industry faces challenges including fluctuating oil and gas prices, which directly impact investment decisions and project viability. Regulatory hurdles and environmental concerns impose additional costs and complexity. Supply chain disruptions and the availability of skilled labor also contribute to operational challenges. Furthermore, intense competition among service providers puts pressure on pricing and profit margins.
Future Opportunities in North America Directional Drilling Industry
Significant opportunities exist in the expansion of unconventional resource extraction, particularly shale gas and tight oil. Technological advancements, particularly in automation and data analytics, will continue to enhance drilling efficiency. The growth of offshore wind energy presents a new area of application for directional drilling techniques in the installation of subsea cables and foundations.
Major Players in the North America Directional Drilling Industry Ecosystem
- Expro Group
- Exxon Mobil Corporation
- Apache Corporation
- Schlumberger Ltd
- Halliburton Company
- Service Providers
- Chevron Corporation
- Weatherford International PLC
- Operators
- Baker Hughes Company
- BP PLC
- Royal Dutch Shell PLC
Key Developments in North America Directional Drilling Industry Industry
- November 2021: Nabors Industries Ltd. secures a preferred drilling contractor agreement with Chesapeake Energy Corporation for US oil and gas projects, expanding its business portfolio.
- August 2021: Michels Canada completes a record-breaking 3540m HDD installation in Burlington, Ontario, showcasing the expanding capabilities of HDD technology.
Strategic North America Directional Drilling Industry Market Forecast
The North America directional drilling market is poised for continued growth, driven by increasing energy demand and technological advancements. The expanding application of directional drilling techniques in unconventional resources and emerging sectors like offshore wind energy offers significant opportunities. The market is expected to witness continued consolidation through M&A activities, leading to a more concentrated industry landscape with enhanced technological capabilities and operational efficiency. The long-term outlook remains positive, projecting robust growth over the forecast period.
North America Directional Drilling Industry Segmentation
-
1. Location of Deployment
- 1.1. Onshore
- 1.2. Offshore
-
2. Service Type
- 2.1. Rotary Steerable Systems (RSS)
- 2.2. Conventional
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Rest of North America
North America Directional Drilling Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Rest of North America

North America Directional Drilling Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 4.50% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Reduction in Energy Bills Due to Self-Power Consumption4.; Increasing Installation of Solar PV Modules in Residential Segment
- 3.3. Market Restrains
- 3.3.1. 4.; High Installation Cost as Compared to Rooftop PV Systems
- 3.4. Market Trends
- 3.4.1. Offshore Segment Expected to Witness Significant Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 5.1.1. Onshore
- 5.1.2. Offshore
- 5.2. Market Analysis, Insights and Forecast - by Service Type
- 5.2.1. Rotary Steerable Systems (RSS)
- 5.2.2. Conventional
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Rest of North America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 6. United States North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 6.1.1. Onshore
- 6.1.2. Offshore
- 6.2. Market Analysis, Insights and Forecast - by Service Type
- 6.2.1. Rotary Steerable Systems (RSS)
- 6.2.2. Conventional
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 7. Canada North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 7.1.1. Onshore
- 7.1.2. Offshore
- 7.2. Market Analysis, Insights and Forecast - by Service Type
- 7.2.1. Rotary Steerable Systems (RSS)
- 7.2.2. Conventional
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 8. Rest of North America North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 8.1.1. Onshore
- 8.1.2. Offshore
- 8.2. Market Analysis, Insights and Forecast - by Service Type
- 8.2.1. Rotary Steerable Systems (RSS)
- 8.2.2. Conventional
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Location of Deployment
- 9. United States North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Directional Drilling Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Expro Group
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Exxon Mobil Corporation
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Apache Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Schlumberger Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Halliburton Company
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Service Providers
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Chevron Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Weatherford International PLC
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Operators
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Baker Hughes Company
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 BP PLC
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Royal Dutch Shell PLC
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 Expro Group
List of Figures
- Figure 1: North America Directional Drilling Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Directional Drilling Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Directional Drilling Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Directional Drilling Industry Revenue Million Forecast, by Location of Deployment 2019 & 2032
- Table 3: North America Directional Drilling Industry Revenue Million Forecast, by Service Type 2019 & 2032
- Table 4: North America Directional Drilling Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Directional Drilling Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Directional Drilling Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Directional Drilling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Directional Drilling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Directional Drilling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Directional Drilling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Directional Drilling Industry Revenue Million Forecast, by Location of Deployment 2019 & 2032
- Table 12: North America Directional Drilling Industry Revenue Million Forecast, by Service Type 2019 & 2032
- Table 13: North America Directional Drilling Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Directional Drilling Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Directional Drilling Industry Revenue Million Forecast, by Location of Deployment 2019 & 2032
- Table 16: North America Directional Drilling Industry Revenue Million Forecast, by Service Type 2019 & 2032
- Table 17: North America Directional Drilling Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Directional Drilling Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Directional Drilling Industry Revenue Million Forecast, by Location of Deployment 2019 & 2032
- Table 20: North America Directional Drilling Industry Revenue Million Forecast, by Service Type 2019 & 2032
- Table 21: North America Directional Drilling Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Directional Drilling Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Directional Drilling Industry?
The projected CAGR is approximately > 4.50%.
2. Which companies are prominent players in the North America Directional Drilling Industry?
Key companies in the market include Expro Group, Exxon Mobil Corporation, Apache Corporation, Schlumberger Ltd, Halliburton Company, Service Providers, Chevron Corporation, Weatherford International PLC, Operators, Baker Hughes Company, BP PLC, Royal Dutch Shell PLC.
3. What are the main segments of the North America Directional Drilling Industry?
The market segments include Location of Deployment, Service Type, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Reduction in Energy Bills Due to Self-Power Consumption4.; Increasing Installation of Solar PV Modules in Residential Segment.
6. What are the notable trends driving market growth?
Offshore Segment Expected to Witness Significant Demand.
7. Are there any restraints impacting market growth?
4.; High Installation Cost as Compared to Rooftop PV Systems.
8. Can you provide examples of recent developments in the market?
In November 2021, Nabors Industries Ltd came into a contractual agreement with Chesapeake Energy Corporation to choose Nabors as the preferred drilling contractor for the oil and gas projects in the United States. This agreement is likely to enable the company to expand its business portfolio across the country.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Directional Drilling Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Directional Drilling Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Directional Drilling Industry?
To stay informed about further developments, trends, and reports in the North America Directional Drilling Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence