Unlocking Growth in Middle East Poultry Market Market 2025-2033

Key Insights

The Middle East poultry market, valued at approximately $X billion in 2025, is experiencing robust growth, projected to reach $Y billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 10.40%. This expansion is fueled by several key drivers. A burgeoning population across the region, particularly in rapidly urbanizing areas, is increasing demand for affordable protein sources, with poultry consistently preferred due to its cost-effectiveness compared to red meat. Rising disposable incomes are further fueling consumption, with consumers increasingly incorporating poultry into diverse meal options. Government initiatives promoting food security and self-sufficiency within the region are also stimulating market growth by encouraging domestic poultry production and reducing reliance on imports. Furthermore, the expanding food service sector, including restaurants and fast-food chains, is significantly boosting demand for poultry products. The market is segmented by form (canned, fresh/chilled, frozen, processed) and distribution channel (off-trade, on-trade), offering diverse avenues for growth. Major players like Emirates National Food CC LLC, BRF S.A., and Almarai Food Company are shaping market dynamics through strategic expansions, product diversification, and brand building.

However, market growth is not without challenges. Fluctuations in feed prices, a major input cost for poultry production, can significantly impact profitability. Stringent regulations regarding food safety and hygiene, essential for maintaining consumer trust, necessitate considerable investment in infrastructure and quality control measures. Competition among established players and new entrants, both local and international, is intensifying, leading to price pressures. Furthermore, concerns regarding avian influenza outbreaks and their potential impact on production and consumer confidence represent ongoing risks. Despite these constraints, the long-term outlook for the Middle East poultry market remains positive, driven by consistent population growth and evolving consumer preferences. The strategic focus on sustainable and efficient production practices will be crucial for market players to maintain competitiveness and achieve long-term success. (Note: Values for X and Y would be calculated based on the provided 2025 market size and the CAGR of 10.40% over the forecast period. A reasonable estimation requires defining the 2025 market size which is missing.)

Middle East Poultry Market: A Comprehensive Report (2019-2033)

This insightful report provides a detailed analysis of the Middle East poultry market, offering a comprehensive overview of its current state, future trends, and key players. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an essential resource for stakeholders seeking to understand and capitalize on the opportunities within this dynamic market. The report analyzes market size (projected to reach xx Million by 2033), growth drivers, challenges, and key developments, providing invaluable data for informed decision-making.

Middle East Poultry Market Composition & Trends

The Middle East poultry market is characterized by a moderately concentrated landscape with several major players vying for market share. Market concentration is expected to increase slightly with the current M&A activity. Innovation is driven by consumer demand for convenient, value-added products, leading to an increase in processed poultry offerings. The regulatory landscape, while generally supportive of industry growth, varies across different countries in the region and will need consideration from industry players. Substitute proteins, such as red meat and plant-based alternatives, present a competitive challenge to the poultry industry. The primary end-users are food retailers, food service companies and wholesalers and there is a large percentage of individual consumer consumption. Significant M&A activity has reshaped the market, including deals valued at xx Million dollars in the past five years.

• Market Share Distribution (2024): Almarai Food Company (xx%), Tanmiah Food Company (xx%), BRF S A (xx%), Others (xx%)
• Major M&A Activities:
  
  • BRF S A's acquisition of the Al Joody plant (July 2022)
  • JBS SA's acquisition of two plants in Saudi Arabia and the UAE (May 2022)
  • Tanmiah Food Company and Tyson Foods strategic partnership (July 2022)

Middle East Poultry Market Industry Evolution

The Middle East poultry market has experienced robust growth over the past few years, driven by factors such as population increase, rising disposable incomes, and changing dietary preferences. The historical period (2019-2024) showed an average annual growth rate (AAGR) of xx%, while the forecast period (2025-2033) is projected to see an AAGR of xx%. Technological advancements, including automation in production and improved cold chain infrastructure, have enhanced efficiency and reduced costs. Consumer demand for convenience and healthier options fuels the growth of value-added products like marinated, ready-to-cook, and processed poultry items. This shift has been further accelerated by the increasing use of e-commerce and digital marketing, enhancing consumer reach, and creating new sales channels.

Leading Regions, Countries, or Segments in Middle East Poultry Market

The Saudi Arabian market currently dominates the Middle East poultry sector, followed by the UAE. This dominance is attributed to several key drivers:

• Saudi Arabia: Large population, strong government support for the agricultural sector, significant investment in poultry production facilities, and expanding food processing industry.
• UAE: High consumer spending power, robust tourism sector, and a well-developed distribution infrastructure.

Dominant Segments:

• Form: Fresh/Chilled poultry accounts for the largest market share, followed by Frozen and Processed segments. The Canned segment currently holds a smaller share. Innovation in processing methods and improved preservation techniques are contributing to the growth of Frozen and Processed segments.
• Distribution Channel: Off-trade channels (supermarkets, hypermarkets, etc.) dominate the market, while the On-trade (restaurants, hotels etc.) is experiencing notable growth fueled by increasing foodservice demand.

Middle East Poultry Market Product Innovations

Recent innovations include the introduction of antibiotic-free poultry, organic poultry products catering to the growing health-conscious consumer base, and value-added products such as ready-to-eat meals and marinated poultry, enhancing convenience and appealing to busy lifestyles. Technological advancements in packaging technologies like Modified Atmosphere Packaging (MAP) extend shelf life and improve product quality. Unique selling propositions focus on health benefits, taste profiles, convenience, and sustainable farming practices.

Propelling Factors for Middle East Poultry Market Growth

Several factors are driving the growth of the Middle East poultry market:

• Rising disposable incomes: Increased purchasing power among consumers is translating into higher demand for protein sources, including poultry.
• Population growth: The region’s expanding population fuels the demand for food, including poultry.
• Government initiatives: Many governments in the region are supporting agricultural investments, leading to increased production capacity.
• Technological advancements: Improvements in poultry farming, processing, and distribution enhance efficiency and reduce costs.

Obstacles in the Middle East Poultry Market

Several challenges hinder the growth of the Middle East poultry market:

• Feed cost volatility: Fluctuations in feed prices directly impact poultry production costs.
• Disease outbreaks: Avian influenza outbreaks can disrupt supply chains and increase production costs.
• Stringent regulations: Varying regulations across countries can create compliance complexities.
• Competition from other protein sources: Competition from red meat and plant-based alternatives impacts market share.

Future Opportunities in Middle East Poultry Market

Future opportunities lie in several areas:

• Value-added products: Expanding the range of ready-to-eat and processed poultry items.
• Healthier options: Increasing the production of organic and antibiotic-free poultry.
• E-commerce penetration: Leveraging online platforms to enhance distribution and reach consumers.
• Sustainable farming practices: Adopting eco-friendly farming methods to meet growing consumer demand for sustainable food.

Major Players in the Middle East Poultry Market Ecosystem

• Emirates National Food CC LLC
• BRF S A
• Al-Watania Poultry
• The Savola Group
• JBS SA
• Tanmiah Food Company
• Arabian Agricultural Services Company
• Almarai Food Company

Key Developments in Middle East Poultry Market Industry

• July 2022: BRF Sadia inaugurated its new Al Joody plant in Saudi Arabia, increasing production capacity by 1200 metric tons per month.
• July 2022: Tanmiah Food Company and Tyson Foods partnered to double Tanmiah’s value-added poultry production capacity.
• May 2022: JBS acquired two plants in Saudi Arabia and the UAE, boosting its market penetration and distribution capabilities.

Strategic Middle East Poultry Market Market Forecast

The Middle East poultry market is poised for continued growth, driven by favorable demographics, rising incomes, and increasing demand for convenient and healthy protein sources. Strategic investments in technology, infrastructure, and sustainable practices will shape the future of the market, presenting significant opportunities for established players and new entrants alike. The market is expected to maintain a strong growth trajectory throughout the forecast period, experiencing substantial expansion in both volume and value.

Middle East Poultry Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Middle East Poultry Market Segmentation By Geography

• 1. Middle East
  • 1.1. Saudi Arabia
  • 1.2. United Arab Emirates
  • 1.3. Israel
  • 1.4. Qatar
  • 1.5. Kuwait
  • 1.6. Oman
  • 1.7. Bahrain
  • 1.8. Jordan
  • 1.9. Lebanon