Key Insights
The Mexico Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, exhibiting robust growth potential. With a 2025 market size of $351.01 million and a Compound Annual Growth Rate (CAGR) of 5.61% projected from 2025 to 2033, the market is poised for significant expansion. This growth is fueled by several key factors. Increasing urbanization and a burgeoning population in Mexico City and other major metropolitan areas create a larger audience for OOH advertisements. Furthermore, the rising adoption of digital technologies, particularly among younger demographics, is driving the rapid growth of the DOOH segment. This segment benefits from its precise targeting capabilities, real-time data analytics, and interactive features, making it an attractive alternative to traditional OOH media. Increased investment in smart city infrastructure also contributes, enhancing the availability of digital screens in public spaces. While challenges like economic fluctuations and competition from other advertising channels exist, the overall positive trajectory suggests a promising future for this sector.
The competitive landscape is marked by a blend of established players and emerging technology companies. Major players like JCDecaux Mexico and Clear Channel Outdoor Mexico SA de CV dominate the traditional OOH space, while companies like Hivestack Technologies Inc and adsmovil are driving innovation within the DOOH sector. The presence of these established and innovative players ensures healthy competition and fuels technological advancements within the market. While specific regional breakdowns are unavailable, it is reasonable to assume that major metropolitan areas like Mexico City, Guadalajara, and Monterrey hold a significant share of the market, owing to their high population density and economic activity. The market's continued expansion necessitates a strategic approach from businesses aiming to leverage this dynamic advertising landscape. Focus on innovative ad formats, data-driven targeting, and strategic partnerships will be crucial for sustained success in this growing market.

Mexico OOH and DOOH Market: A Comprehensive Report (2019-2033)
This insightful report provides a detailed analysis of the dynamic Mexico Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, encompassing the historical period (2019-2024), base year (2025), and a comprehensive forecast spanning 2025-2033. We delve into market size, segmentation, key players, technological advancements, and future growth prospects, offering invaluable insights for stakeholders seeking to navigate this rapidly evolving landscape. The market is projected to reach xx Million by 2033, exhibiting a robust Compound Annual Growth Rate (CAGR).
Mexico OOH and DOOH Market Market Composition & Trends
This section analyzes the competitive landscape, innovation drivers, regulatory environment, substitute products, and end-user behavior within the Mexican OOH and DOOH market. We examine market concentration, revealing the share held by key players like JCDecaux Mexico and Clear Channel Outdoor Mexico SA de CV, alongside emerging players such as Adsmovil and PRODOOH. The report also assesses the impact of mergers and acquisitions (M&A) activities, including deal values (where available) and their influence on market consolidation.
- Market Share Distribution: JCDecaux Mexico holds an estimated xx% market share in 2025, followed by Clear Channel Outdoor Mexico SA de CV with xx%. Other significant players such as Grupo Expansion and Adsmovil collectively hold approximately xx%.
- Innovation Catalysts: Programmatic DOOH advertising is a significant driver, fueled by technological advancements in data analytics and targeting capabilities.
- Regulatory Landscape: The report analyzes the current advertising regulations impacting OOH and DOOH in Mexico and their potential impact on market growth.
- Substitute Products: The report assesses the competitive pressure from alternative advertising channels, including digital and social media.
- End-User Profiles: The report examines the characteristics of major advertising clients and how their needs influence market trends.
- M&A Activities: The report analyzes recent M&A activity, highlighting significant deals and their effects on market dynamics. The total value of M&A deals in the period 2019-2024 is estimated at xx Million.

Mexico OOH and DOOH Market Industry Evolution
This section examines the historical and projected growth trajectory of the Mexican OOH and DOOH market. We analyze the influence of technological advancements such as programmatic buying, data-driven targeting, and the integration of new digital formats. The impact of shifting consumer preferences and behaviors on advertising strategies is also explored. The report includes detailed data points on growth rates and adoption metrics for various technologies within the OOH and DOOH sectors. The market experienced a growth rate of xx% from 2019 to 2024. The projected growth rate for 2025-2033 is xx%, driven by increased adoption of programmatic DOOH and expansion into new geographic areas. The penetration of DOOH is expected to reach xx% by 2033.
Leading Regions, Countries, or Segments in Mexico OOH and DOOH Market
This section identifies the dominant regions, countries, or segments within the Mexican OOH and DOOH market, providing a detailed analysis of their performance and growth drivers.
- Key Drivers:
- Investment Trends: Significant investments in smart city initiatives are driving growth in urban areas.
- Regulatory Support: Government initiatives promoting digitalization and technological advancement are boosting the sector.
- Dominance Factors: Mexico City and other major metropolitan areas demonstrate the highest concentration of DOOH screens and advertising spending due to high population density and increased consumer exposure. The retail sector is a key contributor to market growth due to high reliance on OOH for brand awareness and promotions.
The report offers a granular analysis of the various market segments, highlighting their relative strengths and contributions to overall market value, exploring the significant role of large format billboards, transit advertising, and street furniture.
Mexico OOH and DOOH Market Product Innovations
This section details recent product innovations, focusing on unique selling propositions and technological advancements. The emergence of programmatic DOOH, offering advanced targeting and real-time optimization capabilities, has significantly enhanced efficiency and effectiveness for advertisers. New screen formats and creative solutions, including interactive displays and augmented reality experiences, are increasing engagement and capturing consumer attention. Improved data analytics and measurement tools provide deeper insights into campaign performance and ROI.
Propelling Factors for Mexico OOH and DOOH Market Growth
Several factors contribute to the projected growth of the Mexican OOH and DOOH market. Increased urbanization and population growth in key cities create a larger audience for OOH advertising. The growing adoption of programmatic DOOH enhances targeting accuracy and campaign optimization, attracting more advertisers. Favorable government regulations promoting digital transformation also foster innovation and investment in the sector.
Obstacles in the Mexico OOH and DOOH Market Market
The market faces challenges including infrastructure limitations in certain regions, hindering the expansion of DOOH networks. Competition from digital advertising channels and the need to establish standardized measurement methods to prove ROI are also significant hurdles. The high initial investment costs associated with implementing DOOH technology can pose a barrier to entry for smaller players.
Future Opportunities in Mexico OOH and DOOH Market
The market presents significant growth opportunities. Expansion into smaller cities and towns with untapped potential presents new avenues for revenue generation. The integration of emerging technologies, such as AI-powered creative solutions and advanced audience analytics, will optimize campaigns and enhance user engagement. The development of innovative advertising formats, including experiential and interactive DOOH campaigns, promises to create more immersive and engaging advertising experiences.
Major Players in the Mexico OOH and DOOH Market Ecosystem
- JCDecaux Mexico
- Clear Channel Outdoor Mexico SA de CV
- Hivestack Technologies Inc
- Grupo Expansion
- adsmovil
- PRODOOH
- Beeyond Marketplace Inc
- List Not Exhaustive
Key Developments in Mexico OOH and DOOH Market Industry
- June 2023: Moving Walls partnered with Adsmovil, enhancing programmatic OOH solutions in Mexico and other Latin American markets.
- November 2023: Displayce partnered with Place Exchange, expanding global DOOH inventory access and benefiting Mexican advertisers.
Strategic Mexico OOH and DOOH Market Market Forecast
The Mexican OOH and DOOH market is poised for significant growth, driven by technological advancements, increased urbanization, and favorable regulatory conditions. The expansion of programmatic DOOH, the adoption of innovative advertising formats, and the penetration of DOOH into new geographic areas will all significantly boost market growth. The continued investment in infrastructure and technological upgrades will further propel the market forward. The market is expected to witness strong growth, particularly in the programmatic DOOH segment, leading to a substantial increase in overall market value by 2033.
Mexico OOH and DOOH Market Segmentation
-
1. Type
- 1.1. Static (Traditional) OOH
-
1.2. Digital OOH (LED Screens)
- 1.2.1. Programmatic OOH
- 1.2.2. Others
-
2. Application
- 2.1. Billboard
-
2.2. Transportation (Transit)
- 2.2.1. Airports
- 2.2.2. Others (Buses, etc.)
- 2.3. Street Furniture
- 2.4. Other Place-Based Media
-
3. End-user Industry
- 3.1. Automotive
- 3.2. Retail and Consumer Goods
- 3.3. Healthcare
- 3.4. BFSI
- 3.5. Other End-user Industries
Mexico OOH and DOOH Market Segmentation By Geography
- 1. Mexico

Mexico OOH and DOOH Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.61% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Ongoing Shift Towards Digital Advertising; Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement
- 3.3. Market Restrains
- 3.3.1. Ongoing Shift Towards Digital Advertising; Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement
- 3.4. Market Trends
- 3.4.1. Digital OOH is Expected to Witness the Highest Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Mexico OOH and DOOH Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Static (Traditional) OOH
- 5.1.2. Digital OOH (LED Screens)
- 5.1.2.1. Programmatic OOH
- 5.1.2.2. Others
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Billboard
- 5.2.2. Transportation (Transit)
- 5.2.2.1. Airports
- 5.2.2.2. Others (Buses, etc.)
- 5.2.3. Street Furniture
- 5.2.4. Other Place-Based Media
- 5.3. Market Analysis, Insights and Forecast - by End-user Industry
- 5.3.1. Automotive
- 5.3.2. Retail and Consumer Goods
- 5.3.3. Healthcare
- 5.3.4. BFSI
- 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 JCDecaux Mexico
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Clear Channel Outdoor Mexico SA de CV
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Hivestack Technologies Inc
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Grupo Expansion
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 adsmovil
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 PRODOOH
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Beeyond Marketplace Inc *List Not Exhaustive
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.1 JCDecaux Mexico
List of Figures
- Figure 1: Mexico OOH and DOOH Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Mexico OOH and DOOH Market Share (%) by Company 2024
List of Tables
- Table 1: Mexico OOH and DOOH Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Mexico OOH and DOOH Market Volume Million Forecast, by Region 2019 & 2032
- Table 3: Mexico OOH and DOOH Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Mexico OOH and DOOH Market Volume Million Forecast, by Type 2019 & 2032
- Table 5: Mexico OOH and DOOH Market Revenue Million Forecast, by Application 2019 & 2032
- Table 6: Mexico OOH and DOOH Market Volume Million Forecast, by Application 2019 & 2032
- Table 7: Mexico OOH and DOOH Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 8: Mexico OOH and DOOH Market Volume Million Forecast, by End-user Industry 2019 & 2032
- Table 9: Mexico OOH and DOOH Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Mexico OOH and DOOH Market Volume Million Forecast, by Region 2019 & 2032
- Table 11: Mexico OOH and DOOH Market Revenue Million Forecast, by Type 2019 & 2032
- Table 12: Mexico OOH and DOOH Market Volume Million Forecast, by Type 2019 & 2032
- Table 13: Mexico OOH and DOOH Market Revenue Million Forecast, by Application 2019 & 2032
- Table 14: Mexico OOH and DOOH Market Volume Million Forecast, by Application 2019 & 2032
- Table 15: Mexico OOH and DOOH Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 16: Mexico OOH and DOOH Market Volume Million Forecast, by End-user Industry 2019 & 2032
- Table 17: Mexico OOH and DOOH Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Mexico OOH and DOOH Market Volume Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Mexico OOH and DOOH Market?
The projected CAGR is approximately 5.61%.
2. Which companies are prominent players in the Mexico OOH and DOOH Market?
Key companies in the market include JCDecaux Mexico, Clear Channel Outdoor Mexico SA de CV, Hivestack Technologies Inc, Grupo Expansion, adsmovil, PRODOOH, Beeyond Marketplace Inc *List Not Exhaustive.
3. What are the main segments of the Mexico OOH and DOOH Market?
The market segments include Type, Application, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 351.01 Million as of 2022.
5. What are some drivers contributing to market growth?
Ongoing Shift Towards Digital Advertising; Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement.
6. What are the notable trends driving market growth?
Digital OOH is Expected to Witness the Highest Growth.
7. Are there any restraints impacting market growth?
Ongoing Shift Towards Digital Advertising; Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement.
8. Can you provide examples of recent developments in the market?
November 2023: Displayce, a demand-side platform focusing on programmatic digital out-of-home (DOOH) advertising, partnered with Place Exchange, a supply-side platform (SSP) in the programmatic OOH media space. This collaboration aimed to broaden the global DOOH supply and enhance marketing avenues for Displayce's clientele. Displayce seamlessly incorporated Place Exchange's extensive global inventory into its purchasing platform. This move introduced this to 40 new media owners and strengthened 14 existing markets, the United States, Brazil, Argentina, Mexico, and Chile.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Mexico OOH and DOOH Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Mexico OOH and DOOH Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Mexico OOH and DOOH Market?
To stay informed about further developments, trends, and reports in the Mexico OOH and DOOH Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence