Key Insights
The Latin American dental market, currently experiencing robust growth, presents significant opportunities for investors and industry players. Driven by factors such as rising disposable incomes, increased awareness of oral health, and expanding access to dental insurance, the market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 7.10% from 2025 to 2033. This expansion is fueled by a growing middle class seeking aesthetic and preventative dental care, coupled with technological advancements in dental procedures and equipment, including a surge in the adoption of laser dentistry and digital dental imaging. Brazil, Mexico, and Argentina are the key drivers, representing a considerable share of the regional market. However, challenges remain, including uneven distribution of dental professionals across the region, particularly in rural areas, and varying levels of affordability depending on socioeconomic factors. The market's segmentation reveals strong growth potential within cosmetic dentistry, driven by aesthetic preferences and a desire for improved smiles. The increasing prevalence of dental diseases and the aging population also contribute to substantial demand for restorative procedures such as dental implants and dentures. The adoption of advanced technologies like CAD/CAM systems for prosthetics and digital orthodontics further contributes to market expansion.
Hospitals and dental clinics are the primary end-users, with a significant number of private clinics contributing to market growth. The competitive landscape includes both multinational corporations like Dentsply Sirona and 3M Company, and regional players, fostering innovation and competitive pricing. The substantial growth projection for the Latin American dental market indicates a promising future for companies focusing on innovative products, expanding access to care in underserved areas, and adapting their strategies to cater to the specific needs and preferences of the diverse regional populations. Opportunities exist in providing affordable yet quality dental services and developing culturally sensitive marketing and outreach programs.

Latin American Dental Market: A Comprehensive Market Report (2019-2033)
This insightful report provides a detailed analysis of the dynamic Latin American dental market, projecting robust growth and significant investment opportunities over the forecast period (2025-2033). We delve into market segmentation, competitive landscape, technological advancements, and key regional trends, offering invaluable insights for stakeholders, investors, and industry professionals. The report covers the historical period (2019-2024), uses 2025 as the base year, and provides estimations for 2025, with a comprehensive forecast extending to 2033. The total market value is expected to reach xx Million by 2033.
Latin American Dental Market Composition & Trends
This section analyzes the Latin American dental market's structure, focusing on market concentration, innovation drivers, regulatory frameworks, substitute products, end-user profiles, and merger & acquisition (M&A) activities. The market exhibits a moderately concentrated structure, with major players like Dentsply Sirona and 3M Company holding significant market share. However, several regional players are also gaining traction, contributing to a dynamic competitive landscape.
- Market Share Distribution (2025 Estimate): Dentsply Sirona (25%), 3M Company (15%), Straumann AG (12%), others (48%). This distribution reflects the influence of global players and the emergence of regional competitors.
- Innovation Catalysts: Growing adoption of digital dentistry technologies (CAD/CAM, 3D printing), increasing demand for minimally invasive procedures, and a focus on advanced materials are driving innovation.
- Regulatory Landscape: While varying across countries, regulatory bodies are increasingly focusing on quality control, safety standards, and ethical practices within the dental industry.
- Substitute Products: Limited direct substitutes exist; however, advancements in alternative therapies could pose a potential future challenge.
- End-User Profiles: Hospitals and specialized dental clinics constitute the primary end-users, with increasing participation from smaller private practices.
- M&A Activities: The market has witnessed several significant M&A deals in recent years, valued at approximately xx Million collectively, reflecting consolidation and expansion strategies by key players. These deals primarily involved the acquisition of smaller regional companies by larger international corporations.

Latin American Dental Market Industry Evolution
This section explores the evolution of the Latin American dental market, examining growth trajectories, technological advancements, and shifting consumer demands. From 2019 to 2024, the market experienced a Compound Annual Growth Rate (CAGR) of xx%, driven by factors such as rising disposable incomes, increased awareness of oral health, and expanding access to dental services. Technological advancements, especially in digital dentistry and implant technology, have significantly impacted market growth. Consumer preferences are shifting towards aesthetic dentistry and minimally invasive procedures. The adoption rate of digital dental technologies is projected to reach xx% by 2033.
Leading Regions, Countries, or Segments in Latin American Dental Market
This section identifies the leading regions, countries, and segments within the Latin American dental market. Brazil stands out as the largest market due to its substantial population, expanding middle class, and comparatively higher dental awareness. Mexico and Argentina also represent significant market segments. Within the "By Type" segmentation, Dental Implants and Cosmetic Dentistry demonstrate the highest growth potential, driven by their associated value propositions.
- Key Drivers for Brazil:
- Strong economic growth and increasing disposable incomes
- Rising dental awareness and improved oral hygiene practices
- Significant investments in dental infrastructure and technology
- Favorable regulatory environment promoting market expansion.
- Key Drivers for Mexico:
- A growing middle class with increased affordability for dental treatments
- Rising prevalence of dental diseases driving demand for advanced treatments
- Government initiatives supporting oral health programs.
- Dominant Segments: Dental Implants and Cosmetic Dentistry are projected to maintain significant growth driven by consumer preferences for aesthetics and advanced technology.
Latin American Dental Market Product Innovations
Recent innovations include the introduction of sophisticated CAD/CAM systems for precise restorations, advanced implant materials for improved biocompatibility, and minimally invasive surgical techniques. These innovations enhance treatment efficacy, patient comfort, and overall clinical outcomes. Ortek Therapeutics, Inc.'s Ortek-ECD device represents a significant advance in early caries detection technology. These products often feature unique selling propositions focusing on improved precision, reduced treatment time, and enhanced patient experience.
Propelling Factors for Latin American Dental Market Growth
Several factors drive the growth of the Latin American dental market. Firstly, rising disposable incomes across the region allow for greater access to dental services. Secondly, increased awareness of oral health and its relation to overall well-being fuel demand for preventive and restorative procedures. Thirdly, governmental initiatives and private investments are expanding access to dental care in underserved communities. Lastly, technological advancements in digital dentistry and materials science are improving treatment outcomes and expanding market possibilities.
Obstacles in the Latin American Dental Market
Despite the promising outlook, several challenges hinder market growth. Uneven distribution of dental professionals and resources across the region creates disparities in access to care. Furthermore, price sensitivity among consumers in certain segments restricts the market for high-end procedures. Finally, supply chain disruptions and regulatory hurdles can impact the availability and affordability of dental products and equipment.
Future Opportunities in Latin American Dental Market
Future opportunities lie in expanding access to dental care in underserved regions, increasing the adoption of digital dentistry, and catering to the growing demand for cosmetic and restorative procedures. The introduction of innovative technologies, telehealth solutions, and preventive care programs will also create lucrative avenues for market growth.
Major Players in the Latin American Dental Market Ecosystem
- A-Dec Inc
- Biolase Inc
- Envista Holdings Corporation (Carestream Health Inc)
- Zimmer Biomet
- Dentsply Sirona
- Ivoclar Vivadent AG
- Straumann AG
- Dentium
- 3M Company
- Planmeca OY
Key Developments in Latin American Dental Market Industry
- March 2022: Neodent, a leading Brazilian dental implant company within the Straumann Group, launched a new dental implant system, enhancing treatment options and market competition.
- May 2022: Ortek Therapeutics, Inc. secured a Brazilian patent for its Ortek-ECD electronic cavity detection device, marking a technological leap in early caries detection and potentially transforming diagnostic capabilities.
Strategic Latin American Dental Market Forecast
The Latin American dental market is poised for sustained growth, driven by favorable demographic trends, economic expansion, and technological advancements. Increasing adoption of digital technologies, coupled with a rising focus on preventive care and cosmetic procedures, will fuel significant market expansion over the forecast period. The market is expected to experience considerable value growth, driven by an increased focus on advanced treatments and technology adoption. This represents a compelling opportunity for both established players and emerging companies to capitalize on this growth potential.
Latin American Dental Market Segmentation
-
1. Product
-
1.1. General and Diagnostic Equipment
- 1.1.1. Dental Lasers
- 1.1.2. Radiology Equipment
- 1.1.3. Dental Chair and Equipment
- 1.1.4. Other General and Diagnostic Equipment
-
1.2. Dental Consumables
- 1.2.1. Dental Biomaterial
- 1.2.2. Dental Implants
- 1.2.3. Crowns and Bridges
- 1.2.4. Other Dental Consumables
- 1.3. Other Dental Devices
-
1.1. General and Diagnostic Equipment
-
2. Treatment
- 2.1. Orthodontic
- 2.2. Endodontic
- 2.3. Periodontic
- 2.4. Prosthodontic
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Mexico
- 3.4. Rest of Latin America
Latin American Dental Market Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Mexico
- 4. Rest of Latin America

Latin American Dental Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Incidences of Dental Diseases; Innovation in Dental Products
- 3.3. Market Restrains
- 3.3.1. Lack of Proper Reimbursement of Dental Care and Lack of Awareness
- 3.4. Market Trends
- 3.4.1. Dental Implant Segment is Expected to Dominate the Market in the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. General and Diagnostic Equipment
- 5.1.1.1. Dental Lasers
- 5.1.1.2. Radiology Equipment
- 5.1.1.3. Dental Chair and Equipment
- 5.1.1.4. Other General and Diagnostic Equipment
- 5.1.2. Dental Consumables
- 5.1.2.1. Dental Biomaterial
- 5.1.2.2. Dental Implants
- 5.1.2.3. Crowns and Bridges
- 5.1.2.4. Other Dental Consumables
- 5.1.3. Other Dental Devices
- 5.1.1. General and Diagnostic Equipment
- 5.2. Market Analysis, Insights and Forecast - by Treatment
- 5.2.1. Orthodontic
- 5.2.2. Endodontic
- 5.2.3. Periodontic
- 5.2.4. Prosthodontic
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Mexico
- 5.3.4. Rest of Latin America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Mexico
- 5.4.4. Rest of Latin America
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. Brazil Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product
- 6.1.1. General and Diagnostic Equipment
- 6.1.1.1. Dental Lasers
- 6.1.1.2. Radiology Equipment
- 6.1.1.3. Dental Chair and Equipment
- 6.1.1.4. Other General and Diagnostic Equipment
- 6.1.2. Dental Consumables
- 6.1.2.1. Dental Biomaterial
- 6.1.2.2. Dental Implants
- 6.1.2.3. Crowns and Bridges
- 6.1.2.4. Other Dental Consumables
- 6.1.3. Other Dental Devices
- 6.1.1. General and Diagnostic Equipment
- 6.2. Market Analysis, Insights and Forecast - by Treatment
- 6.2.1. Orthodontic
- 6.2.2. Endodontic
- 6.2.3. Periodontic
- 6.2.4. Prosthodontic
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Mexico
- 6.3.4. Rest of Latin America
- 6.1. Market Analysis, Insights and Forecast - by Product
- 7. Argentina Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product
- 7.1.1. General and Diagnostic Equipment
- 7.1.1.1. Dental Lasers
- 7.1.1.2. Radiology Equipment
- 7.1.1.3. Dental Chair and Equipment
- 7.1.1.4. Other General and Diagnostic Equipment
- 7.1.2. Dental Consumables
- 7.1.2.1. Dental Biomaterial
- 7.1.2.2. Dental Implants
- 7.1.2.3. Crowns and Bridges
- 7.1.2.4. Other Dental Consumables
- 7.1.3. Other Dental Devices
- 7.1.1. General and Diagnostic Equipment
- 7.2. Market Analysis, Insights and Forecast - by Treatment
- 7.2.1. Orthodontic
- 7.2.2. Endodontic
- 7.2.3. Periodontic
- 7.2.4. Prosthodontic
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Mexico
- 7.3.4. Rest of Latin America
- 7.1. Market Analysis, Insights and Forecast - by Product
- 8. Mexico Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product
- 8.1.1. General and Diagnostic Equipment
- 8.1.1.1. Dental Lasers
- 8.1.1.2. Radiology Equipment
- 8.1.1.3. Dental Chair and Equipment
- 8.1.1.4. Other General and Diagnostic Equipment
- 8.1.2. Dental Consumables
- 8.1.2.1. Dental Biomaterial
- 8.1.2.2. Dental Implants
- 8.1.2.3. Crowns and Bridges
- 8.1.2.4. Other Dental Consumables
- 8.1.3. Other Dental Devices
- 8.1.1. General and Diagnostic Equipment
- 8.2. Market Analysis, Insights and Forecast - by Treatment
- 8.2.1. Orthodontic
- 8.2.2. Endodontic
- 8.2.3. Periodontic
- 8.2.4. Prosthodontic
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Mexico
- 8.3.4. Rest of Latin America
- 8.1. Market Analysis, Insights and Forecast - by Product
- 9. Rest of Latin America Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product
- 9.1.1. General and Diagnostic Equipment
- 9.1.1.1. Dental Lasers
- 9.1.1.2. Radiology Equipment
- 9.1.1.3. Dental Chair and Equipment
- 9.1.1.4. Other General and Diagnostic Equipment
- 9.1.2. Dental Consumables
- 9.1.2.1. Dental Biomaterial
- 9.1.2.2. Dental Implants
- 9.1.2.3. Crowns and Bridges
- 9.1.2.4. Other Dental Consumables
- 9.1.3. Other Dental Devices
- 9.1.1. General and Diagnostic Equipment
- 9.2. Market Analysis, Insights and Forecast - by Treatment
- 9.2.1. Orthodontic
- 9.2.2. Endodontic
- 9.2.3. Periodontic
- 9.2.4. Prosthodontic
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Mexico
- 9.3.4. Rest of Latin America
- 9.1. Market Analysis, Insights and Forecast - by Product
- 10. Brazil Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 12. Argentina Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of Latin America Latin American Dental Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 A-Dec Inc
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Biolase Inc
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Envista Holdings Corporation (Carestream Health Inc )
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Zimmer Biomet
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Dentsply Sirona
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Ivoclar Vivadent AG
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Straumann AG
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Dentium
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 3M Company
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Planmeca OY
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 A-Dec Inc
List of Figures
- Figure 1: Latin American Dental Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Latin American Dental Market Share (%) by Company 2024
List of Tables
- Table 1: Latin American Dental Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Latin American Dental Market Revenue Million Forecast, by Product 2019 & 2032
- Table 3: Latin American Dental Market Revenue Million Forecast, by Treatment 2019 & 2032
- Table 4: Latin American Dental Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: Latin American Dental Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Latin American Dental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Brazil Latin American Dental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Latin American Dental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Argentina Latin American Dental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of Latin America Latin American Dental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Latin American Dental Market Revenue Million Forecast, by Product 2019 & 2032
- Table 12: Latin American Dental Market Revenue Million Forecast, by Treatment 2019 & 2032
- Table 13: Latin American Dental Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: Latin American Dental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: Latin American Dental Market Revenue Million Forecast, by Product 2019 & 2032
- Table 16: Latin American Dental Market Revenue Million Forecast, by Treatment 2019 & 2032
- Table 17: Latin American Dental Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Latin American Dental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Latin American Dental Market Revenue Million Forecast, by Product 2019 & 2032
- Table 20: Latin American Dental Market Revenue Million Forecast, by Treatment 2019 & 2032
- Table 21: Latin American Dental Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: Latin American Dental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 23: Latin American Dental Market Revenue Million Forecast, by Product 2019 & 2032
- Table 24: Latin American Dental Market Revenue Million Forecast, by Treatment 2019 & 2032
- Table 25: Latin American Dental Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: Latin American Dental Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Latin American Dental Market?
The projected CAGR is approximately 7.10%.
2. Which companies are prominent players in the Latin American Dental Market?
Key companies in the market include A-Dec Inc, Biolase Inc, Envista Holdings Corporation (Carestream Health Inc ), Zimmer Biomet, Dentsply Sirona, Ivoclar Vivadent AG, Straumann AG, Dentium, 3M Company, Planmeca OY.
3. What are the main segments of the Latin American Dental Market?
The market segments include Product, Treatment, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Incidences of Dental Diseases; Innovation in Dental Products.
6. What are the notable trends driving market growth?
Dental Implant Segment is Expected to Dominate the Market in the Forecast Period.
7. Are there any restraints impacting market growth?
Lack of Proper Reimbursement of Dental Care and Lack of Awareness.
8. Can you provide examples of recent developments in the market?
May 2022: Ortek Therapeutics, Inc. announced that the Brazilian Patent and Trademark Office issued a patent covering the Ortek-ECD, a revolutionary electronic cavity detection device that can detect tooth decay often missed by X-rays.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Latin American Dental Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Latin American Dental Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Latin American Dental Market?
To stay informed about further developments, trends, and reports in the Latin American Dental Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence