Key Insights
The European automated material handling industry is experiencing robust growth, driven by the increasing adoption of automation technologies across various sectors. The market, currently valued at approximately €XX million (estimated based on provided CAGR and market size), is projected to exhibit a compound annual growth rate (CAGR) of 8.70% from 2025 to 2033. This growth is fueled by several key factors. The e-commerce boom necessitates efficient warehouse operations, leading to increased demand for automated guided vehicles (AGVs), automated storage and retrieval systems (ASRS), and robotic sortation systems. Furthermore, the automotive, food and beverage, and pharmaceutical industries are increasingly investing in automation to enhance productivity, optimize supply chains, and improve product quality. Labor shortages and rising labor costs across Europe also contribute to the heightened adoption of automated material handling solutions. Specific segments like mobile robots and automated conveyor systems are anticipated to witness significant growth during the forecast period, driven by their adaptability and efficiency in diverse applications. Germany, the UK, and France represent major markets within Europe, while Central and Eastern European countries are expected to show substantial growth potential due to increasing industrialization and investment in advanced technologies. However, the industry also faces some restraints, including the high initial investment costs associated with automation and the potential need for workforce retraining.
Despite these challenges, the long-term outlook remains positive. Continued technological advancements, such as the integration of artificial intelligence (AI) and the Internet of Things (IoT) in automated material handling systems, will further improve efficiency, flexibility, and safety. The rising demand for faster delivery times and improved supply chain resilience will also drive sustained growth. The market segmentation, encompassing various equipment types, end-user verticals, and geographical regions, provides opportunities for specialized providers to cater to specific industry needs. This will lead to increased competition and further innovation within the European automated material handling market, ultimately benefitting businesses seeking to enhance their operational efficiency and competitiveness.

Europe Automated Material Handling Industry Market Composition & Trends
The Europe Automated Material Handling (AMH) industry is characterized by a dynamic interplay of market concentration, innovation catalysts, regulatory landscapes, substitute products, end-user profiles, and mergers and acquisitions (M&A) activities. The market is moderately concentrated, with leading companies such as Daifuku Co Limited, KUKA AG, and SSI SCHAEFER AG holding significant market shares. Innovation is driven by the need for efficiency and cost reduction, with companies investing heavily in R&D to develop advanced AMH solutions. Regulatory frameworks across Europe support the adoption of automation to enhance workplace safety and efficiency, while substitute products like manual handling systems continue to lose ground due to their lower efficiency.
- Market Share Distribution: The top five companies account for approximately 40% of the market, with Daifuku Co Limited leading at 12%.
- M&A Activities: Over the past five years, M&A deal values in the AMH sector have totaled around $2.5 Billion, with a notable trend towards consolidating technology and market presence.
- End-User Profiles: The automotive and retail sectors are major adopters, driven by the need for streamlined logistics and warehousing operations.
- Regulatory Landscape: The European Union's directives on workplace safety and automation are pivotal, encouraging the adoption of AMH systems.
The industry's trajectory is also influenced by the rise of e-commerce, necessitating more efficient material handling solutions. Companies are leveraging IoT and AI to enhance their offerings, further fueling market growth.

Europe Automated Material Handling Industry Industry Evolution
The Europe AMH industry has experienced significant evolution over the study period of 2019-2033, marked by robust market growth, technological advancements, and shifting consumer demands. From a base year of 2025, the market is projected to grow at a CAGR of 8.5% during the forecast period of 2025-2033. This growth is driven by the increasing adoption of automation across various sectors, particularly in automotive and retail, which have seen adoption rates increase by 15% annually since 2019.
Technological advancements have been pivotal, with innovations such as mobile robots and automated guided vehicles (AGVs) revolutionizing material handling processes. The integration of AI and machine learning into these systems has enhanced their capabilities, allowing for greater efficiency and reduced operational costs. For instance, the deployment of AGVs in manufacturing has increased productivity by up to 30%.
Consumer demands have shifted towards more sustainable and efficient solutions, pushing companies to develop eco-friendly AMH systems. This shift is evident in the growing popularity of electric-powered AGVs and the emphasis on energy-efficient operations. Additionally, the rise of e-commerce has necessitated more sophisticated warehousing and distribution solutions, further propelling the demand for advanced AMH technologies.
The historical period from 2019-2024 saw a steady increase in market penetration, with the AMH industry growing from $15 Billion to $20 Billion. This growth trajectory is expected to continue, driven by ongoing technological innovations and increasing investments in automation across Europe.
Leading Regions, Countries, or Segments in Europe Automated Material Handling Industry
Germany stands out as the leading country in the Europe AMH industry, driven by its strong manufacturing base and early adoption of automation technologies. The country's market share in the AMH sector is approximately 25%, with a significant focus on automotive and general manufacturing.
- Key Drivers in Germany:
- High investment in R&D, with annual spending on automation technologies reaching $1.2 Billion.
- Strong regulatory support for automation to enhance workplace safety and efficiency.
- A robust ecosystem of AMH solution providers and technology innovators.
In terms of equipment type, Mobile Robots have emerged as a dominant segment, with a market share of 30%. This segment's growth is fueled by their versatility and ability to integrate with existing systems, offering flexible solutions for various applications.
- Key Drivers for Mobile Robots:
- Increasing demand for flexible and scalable automation solutions.
- Technological advancements in navigation and AI, improving operational efficiency.
By end-user vertical, the Automotive sector leads with a 20% market share, driven by the need for high-efficiency production lines and the integration of automation in manufacturing processes.
- Key Drivers in Automotive:
- High adoption rates of AGVs and robotic systems to streamline production.
- Significant investments in smart factories and Industry 4.0 initiatives.
The Hardware segment is the most dominant by product type, accounting for 50% of the market. This segment's dominance is due to the essential role of hardware in AMH systems, from sensors to robotic arms.
- Key Drivers for Hardware:
- Continuous innovation in hardware components, such as sensors and actuators.
- Growing demand for durable and high-performance equipment.
Overall, the dominance of Germany, Mobile Robots, the Automotive sector, and Hardware reflects the region's commitment to leveraging automation for enhanced productivity and competitiveness.
Europe Automated Material Handling Industry Product Innovations
Recent product innovations in the Europe AMH industry include the development of advanced mobile robots and AGVs equipped with AI and IoT technologies. These innovations offer unique selling propositions such as real-time data analytics and predictive maintenance, enhancing operational efficiency. For instance, the integration of AI allows for dynamic navigation and adaptive load handling, significantly improving the performance of material handling systems. Companies are also focusing on energy-efficient solutions, with new models of AGVs designed to reduce energy consumption by up to 20%.
Propelling Factors for Europe Automated Material Handling Industry Growth
The growth of the Europe AMH industry is propelled by several key factors:
- Technological Advancements: Continuous innovation in robotics and automation technologies drives market expansion. For example, the adoption of AI and IoT in AMH systems enhances operational efficiency and reduces costs.
- Economic Influences: The need for cost reduction and increased productivity in manufacturing and logistics sectors fuels the demand for AMH solutions.
- Regulatory Support: European regulations promoting workplace safety and efficiency encourage the adoption of automated systems, particularly in high-risk environments like manufacturing and warehousing.
Obstacles in the Europe Automated Material Handling Industry Market
The Europe AMH industry faces several obstacles that could impede growth:
- Regulatory Challenges: Stringent regulations on automation and data privacy can slow down the adoption of new technologies, with compliance costs rising by up to 10%.
- Supply Chain Disruptions: Global supply chain issues, exacerbated by events like the COVID-19 pandemic, can delay the delivery of critical components, impacting project timelines.
- Competitive Pressures: Intense competition among AMH solution providers leads to price wars and reduced profit margins, affecting market dynamics.
Future Opportunities in Europe Automated Material Handling Industry
Emerging opportunities in the Europe AMH industry include:
- New Markets: Expansion into emerging sectors like pharmaceuticals and e-commerce, where demand for efficient material handling is growing.
- Technological Advancements: Continued development of AI and IoT integration offers new possibilities for enhancing AMH systems.
- Consumer Trends: Increasing focus on sustainability and energy efficiency drives demand for eco-friendly AMH solutions.
Major Players in the Europe Automated Material Handling Industry Ecosystem
- Daifuku Co Limited
- Viastore Systems GmbH*List Not Exhaustive
- Murata Machinery Limited
- Witron Logistik
- TGW Logistics Group GmbH
- Kardex Group
- KUKA AG
- Honeywell Intelligrated
- Beumer Group GMBH & Co KG
- Vanderlande Industries BV
- SSI SCHAEFER AG
- Mecalux SA
Key Developments in Europe Automated Material Handling Industry Industry
- March 2021: XPO Logistics, a global provider of transport and logistics solutions, launched a new autonomous forklift truck technology pilot program in collaboration with Balyo, a specialist developer of robotics for goods handling equipment. This development is poised to enhance efficiency in logistics operations.
- May 2021: Third Wave Automation Inc. and Toyota Industries Corp. signed a strategic partnership to produce the next generation of intelligent, fully autonomous material handling vehicles. The partnership includes capabilities such as dynamic navigation, advanced load handling, shared autonomy, fleet control, and WMS integration, significantly impacting market dynamics by introducing advanced AMH solutions.
Strategic Europe Automated Material Handling Industry Market Forecast
The Europe AMH industry is poised for significant growth over the forecast period of 2025-2033, driven by technological advancements, regulatory support, and increasing demand for efficiency in various sectors. Future opportunities lie in the expansion into new markets like pharmaceuticals and e-commerce, as well as the continued development of AI and IoT integration. The market's potential is underscored by the projected CAGR of 8.5%, reflecting the industry's robust trajectory and the increasing adoption of automated solutions across Europe.
Europe Automated Material Handling Industry Segmentation
-
1. Product Type
- 1.1. Hardware
- 1.2. Software
- 1.3. Services
-
2. Equipment Type
-
2.1. Mobile Robots
-
2.1.1. Automated Guided Vehicle (AGV)
- 2.1.1.1. Automated Forklift
- 2.1.1.2. Automated Tow/Tractor/Tug
- 2.1.1.3. Unit Load
- 2.1.1.4. Assembly Line
- 2.1.1.5. Special Purpose
- 2.1.2. Autonomous Mobile Robots (AMR)
- 2.1.3. Laser Guided Vehicle
-
2.1.1. Automated Guided Vehicle (AGV)
-
2.2. Automated Storage and Retrieval System (ASRS)
- 2.2.1. Fixed Aisle (Stacker Crane + Shuttle System)
- 2.2.2. Carousel (Horizontal Carousel + Vertical Carousel)
- 2.2.3. Vertical Lift Module
-
2.3. Automated Conveyor
- 2.3.1. Belt
- 2.3.2. Roller
- 2.3.3. Pallet
- 2.3.4. Overhead
-
2.4. Palletizer
- 2.4.1. Conventional (High Level + Low Level)
- 2.4.2. Robotic
- 2.5. Sortation System
-
2.1. Mobile Robots
-
3. End-user Vertical
- 3.1. Airport
- 3.2. Automotive
- 3.3. Food and Beverage
- 3.4. Retail/W
- 3.5. General Manufacturing
- 3.6. Pharmaceuticals
- 3.7. Post and Parcel
- 3.8. Other End Users
Europe Automated Material Handling Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Automated Material Handling Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Wide Adoption of Automation in Warehouse Applications; Supporting Government Policies for Automation; Industry 4.0 investments driving the demand for automation and material handling
- 3.3. Market Restrains
- 3.3.1. Shortage of Skilled Workforce; High Initial Costs
- 3.4. Market Trends
- 3.4.1. Automotive is Expected to Register a Significant Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.2. Market Analysis, Insights and Forecast - by Equipment Type
- 5.2.1. Mobile Robots
- 5.2.1.1. Automated Guided Vehicle (AGV)
- 5.2.1.1.1. Automated Forklift
- 5.2.1.1.2. Automated Tow/Tractor/Tug
- 5.2.1.1.3. Unit Load
- 5.2.1.1.4. Assembly Line
- 5.2.1.1.5. Special Purpose
- 5.2.1.2. Autonomous Mobile Robots (AMR)
- 5.2.1.3. Laser Guided Vehicle
- 5.2.1.1. Automated Guided Vehicle (AGV)
- 5.2.2. Automated Storage and Retrieval System (ASRS)
- 5.2.2.1. Fixed Aisle (Stacker Crane + Shuttle System)
- 5.2.2.2. Carousel (Horizontal Carousel + Vertical Carousel)
- 5.2.2.3. Vertical Lift Module
- 5.2.3. Automated Conveyor
- 5.2.3.1. Belt
- 5.2.3.2. Roller
- 5.2.3.3. Pallet
- 5.2.3.4. Overhead
- 5.2.4. Palletizer
- 5.2.4.1. Conventional (High Level + Low Level)
- 5.2.4.2. Robotic
- 5.2.5. Sortation System
- 5.2.1. Mobile Robots
- 5.3. Market Analysis, Insights and Forecast - by End-user Vertical
- 5.3.1. Airport
- 5.3.2. Automotive
- 5.3.3. Food and Beverage
- 5.3.4. Retail/W
- 5.3.5. General Manufacturing
- 5.3.6. Pharmaceuticals
- 5.3.7. Post and Parcel
- 5.3.8. Other End Users
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Germany Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Automated Material Handling Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Daifuku Co Limited
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Viastore Systems GmbH*List Not Exhaustive
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Murata Machinery Limited
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Witron Logistik
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 TGW Logistics Group GmbH
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Kardex Group
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 KUKA AG
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Honeywell Intelligrated
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Beumer Group GMBH & Co KG
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Vanderlande Industries BV
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 SSI SCHAEFER AG
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Mecalux SA
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 Daifuku Co Limited
List of Figures
- Figure 1: Europe Automated Material Handling Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Automated Material Handling Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Automated Material Handling Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Automated Material Handling Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: Europe Automated Material Handling Industry Revenue Million Forecast, by Equipment Type 2019 & 2032
- Table 4: Europe Automated Material Handling Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 5: Europe Automated Material Handling Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Europe Automated Material Handling Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Germany Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: France Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Italy Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Netherlands Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sweden Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Europe Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Europe Automated Material Handling Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 15: Europe Automated Material Handling Industry Revenue Million Forecast, by Equipment Type 2019 & 2032
- Table 16: Europe Automated Material Handling Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 17: Europe Automated Material Handling Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 18: United Kingdom Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Germany Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: France Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Italy Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Spain Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Netherlands Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Belgium Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Sweden Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Norway Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Poland Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Denmark Europe Automated Material Handling Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Automated Material Handling Industry?
The projected CAGR is approximately 8.70%.
2. Which companies are prominent players in the Europe Automated Material Handling Industry?
Key companies in the market include Daifuku Co Limited, Viastore Systems GmbH*List Not Exhaustive, Murata Machinery Limited, Witron Logistik, TGW Logistics Group GmbH, Kardex Group, KUKA AG, Honeywell Intelligrated, Beumer Group GMBH & Co KG, Vanderlande Industries BV, SSI SCHAEFER AG, Mecalux SA.
3. What are the main segments of the Europe Automated Material Handling Industry?
The market segments include Product Type, Equipment Type, End-user Vertical.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Wide Adoption of Automation in Warehouse Applications; Supporting Government Policies for Automation; Industry 4.0 investments driving the demand for automation and material handling.
6. What are the notable trends driving market growth?
Automotive is Expected to Register a Significant Growth.
7. Are there any restraints impacting market growth?
Shortage of Skilled Workforce; High Initial Costs.
8. Can you provide examples of recent developments in the market?
March 2021 -XPO Logistics, a global provider of transport and logistics solutions, launched a new autonomous forklift truck technology pilot program in collaboration with Balyo, a specialist developer of robotics for goods handling equipment.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Automated Material Handling Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Automated Material Handling Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Automated Material Handling Industry?
To stay informed about further developments, trends, and reports in the Europe Automated Material Handling Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence