Meat and Poultry Industry in India: Growth Opportunities and Competitive Landscape Overview 2025-2033

Key Insights

The Indian meat and poultry industry is experiencing robust growth, driven by rising disposable incomes, changing dietary habits towards higher protein consumption, and increasing urbanization. A significant portion of this growth is fueled by the expanding middle class, which is increasingly adopting Westernized diets incorporating more meat and poultry products. The industry is segmented by distribution channel (off-trade and on-trade) and product form (canned, fresh/chilled, frozen, and processed). While fresh and chilled poultry remains the dominant segment, the processed meat segment is exhibiting particularly rapid expansion, driven by convenience and value-added products. Key players like Skylark Hatcheries, Tyson Foods, India Broiler Group, Godrej Industries, Suguna Foods, Sneha Farms, and ITC Limited are shaping the market landscape through investments in processing infrastructure, supply chain optimization, and brand building. The Asia-Pacific region, particularly India, is a major growth driver, with India's large and young population presenting significant long-term market potential. However, challenges remain, including concerns about food safety and hygiene, fluctuations in feed prices, and infrastructural limitations affecting cold chain logistics.

Despite these challenges, the industry’s future trajectory appears positive. Government initiatives aimed at boosting agricultural productivity and improving cold chain infrastructure are expected to further accelerate growth. Increasing consumer awareness of the nutritional benefits of poultry, coupled with innovations in product offerings (e.g., ready-to-cook meals, value-added processed meats), are creating new avenues for market expansion. The forecast period (2025-2033) anticipates continued strong growth, with the CAGR of 7.00% suggesting a substantial increase in market value over the next decade. This sustained growth will likely be driven by continued economic development, evolving consumer preferences, and increasing investment in the sector. Competition is expected to intensify among existing and new players, leading to innovations in product development, marketing, and distribution strategies.

Meat and Poultry Industry in India: A Comprehensive Market Report (2019-2033)

This insightful report provides a detailed analysis of the burgeoning Meat and Poultry Industry in India, offering crucial data and forecasts for stakeholders from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this report covers the historical period (2019-2024), the study period (2019-2033), and the forecast period (2025-2033). The report dives deep into market composition, leading players, key trends, and future opportunities, enabling informed decision-making in this dynamic sector. The total market size is projected to reach xx Million by 2033.

Meat and Poultry Industry in India Market Composition & Trends

The Indian meat and poultry industry is characterized by a fragmented market structure, with several large players and a multitude of smaller regional companies. Market share distribution is highly competitive, with the top 5 players holding an estimated 40% market share in 2024. Innovation is driven by consumer demand for convenient, processed products, and technological advancements in breeding, processing, and distribution. The regulatory landscape is evolving, with an increasing focus on food safety and hygiene. Substitute products, such as plant-based alternatives, are gaining traction but still represent a small fraction of the market. End-users comprise diverse segments including households, food service outlets (restaurants, hotels), and food processing industries. M&A activity has been moderate in recent years, with deal values ranging from xx Million to xx Million.

• Market Concentration: Moderately fragmented, with the top 5 players holding approximately 40% market share in 2024.
• Innovation Catalysts: Consumer preference for processed foods, technological improvements in poultry farming.
• Regulatory Landscape: Evolving towards stricter food safety and hygiene standards.
• Substitute Products: Plant-based meat alternatives are emerging but still niche.
• End-User Profile: Households, food service, and food processing industries.
• M&A Activity: Moderate activity with deal values ranging from xx Million to xx Million during 2019-2024.

Meat and Poultry Industry in India Industry Evolution

The Indian meat and poultry industry has witnessed significant growth over the past decade, fueled by rising incomes, changing dietary habits, and increasing urbanization. The industry has transitioned from primarily traditional methods to more sophisticated and technology-driven approaches. Technological advancements, such as automated feeding systems, improved breeding techniques, and advanced processing technologies, have significantly enhanced efficiency and productivity. Consumer demand has shifted towards value-added products, such as ready-to-cook and ready-to-eat meals, driving innovation in processing and packaging. The compound annual growth rate (CAGR) for the industry during 2019-2024 was approximately 8%, and this growth is projected to continue at a slightly slower pace in the forecast period, reaching a CAGR of 7% during 2025-2033. This growth is driven by increasing demand from the expanding middle class and improving cold chain infrastructure. Adoption rates of new technologies are increasing steadily, with the majority of large-scale producers adopting automated systems and advanced processing methods.

Leading Regions, Countries, or Segments in Meat and Poultry Industry in India

The South Indian region currently dominates the Indian meat and poultry market, driven by high poultry consumption, favorable climatic conditions, and a strong concentration of large-scale producers. Within distribution channels, the off-trade segment (supermarkets, retail stores) holds the largest market share, followed by the on-trade sector (restaurants, hotels). In terms of product form, fresh/chilled poultry accounts for the significant portion of the market, while the processed segment is experiencing rapid growth.

• Key Drivers for South India Dominance: Established supply chains, favorable climate, high per capita consumption, presence of major players.
• Off-Trade Channel Drivers: Increased availability of chilled and frozen products in supermarkets and retail stores.
• Fresh/Chilled Segment Drivers: Consumer preference for freshness, higher affordability.
• Processed Segment Growth: Growing demand for convenience foods, increasing consumer awareness of hygiene.

Meat and Poultry Industry in India Product Innovations

Recent product innovations focus on enhancing convenience, improving shelf life, and catering to diverse consumer preferences. Ready-to-cook and ready-to-eat meals, marinated poultry products, and value-added processed meats are gaining popularity. Technological advancements in packaging, such as modified atmosphere packaging (MAP), are extending the shelf life of products and reducing waste. Unique selling propositions include focus on natural ingredients, organic options, and improved hygiene standards.

Propelling Factors for Meat and Poultry Industry in India Growth

Several factors are contributing to the growth of the Indian meat and poultry industry. Rising disposable incomes and changing lifestyles are driving increased meat consumption. Government initiatives to improve infrastructure, including cold chain logistics, are facilitating efficient distribution. Technological advancements are improving productivity and efficiency throughout the value chain. The rising popularity of processed and convenience foods is further propelling growth.

Obstacles in the Meat and Poultry Industry in India Market

Challenges include inadequate cold chain infrastructure in certain regions, resulting in post-harvest losses. Regulatory hurdles related to food safety and animal welfare can also impede growth. Fluctuations in feed prices can impact profitability. Intense competition, especially in the processed foods segment, puts pressure on pricing and margins.

Future Opportunities in Meat and Poultry Industry in India

Emerging opportunities include the expansion of processed food products into new markets. The increasing adoption of technology in farming and processing presents opportunities for efficiency gains. Catering to health-conscious consumers through the introduction of organic and value-added products will also present opportunities.

Major Players in the Meat and Poultry Industry in India Ecosystem

• Skylark Hatcheries Private Limited
• Tyson Foods Inc (Tyson Foods Inc)
• India Broiler Group Pvt Ltd
• Godrej Industries Ltd (Godrej Industries Ltd)
• Suguna Foods Private Limited (Suguna Foods Private Limited)
• Sneha Farms Pvt Ltd
• ITC Limited (ITC Limited)

Key Developments in Meat and Poultry Industry in India Industry

• October 2022: Delfrez, a Suguna Foods brand, launched its retail outlets in Thane & Navi Mumbai.
• December 2022: Suguna Foods partnered with Kerala Blasters FC for brand awareness.
• January 2023: Delfrez plans to expand into North, West, and other South Indian cities.

Strategic Meat and Poultry Industry in India Market Forecast

The Indian meat and poultry industry is poised for continued growth, driven by rising demand and technological advancements. Opportunities lie in expanding into new markets, developing innovative products, and improving supply chain efficiency. The industry's future prospects are positive, with substantial potential for market expansion over the forecast period.

Meat and Poultry Industry in India Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Meat and Poultry Industry in India Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific